Women’s Technology Entrepreneurship: Challenging the Market

Thai Eschiara, from Caravelle X

Thai Eschiara, from Caravelle X

Photo: Disclosure

Despite the gender imbalance, a new generation of women leaders is striving to make a difference in the professional market. It is no different in the tech sector, where males dominate the environment. Historical and cultural factors have, for many years, influenced the perception of occupations perceived as masculine and feminine, but over time, many women have sought to change these statistics.

According to data from the Brazilian Institute of Geography and Statistics (IBGE) in 2019, Women hold only 37.4% of managerial positions in Brazil. However, in recent years, in medium-sized companies, female character has occupied more management positions and has come to represent 39% of CEOs with decision-making power, according to Women in Business 2021, a survey conducted annually by Grant Thornton.

This only confirms that The concept of equality becomes internally It is seen as a corporate strategy to become more sustainable, but it is still far from where we should be.

Totally embodied in masculine environments Historically, since my first degree in engineering, or early in my career in finance and later in the automotive sector, I’ve learned to survive in these environments. Yes, to survive. It’s funny how today I realize the masculine personality that I developed, without even realizing it, to gain space and voice within the big companies.

I was often filled with questions about the purpose of what I did and the constant attempt to raise the flag of gender equality was an answer. I have always suggested changing the masculine space in which I was inhabited, in a place that is, at least, more welcoming than it was for me and for the women, who were part of the staff at the time. There was a great inner desire to really be in an environment that had a sense of belonging, but also a willingness to fight, where it did not yet exist.

Men still occupy most of the tech world, but there is a shifting mindset and a greater focus on reversing these numbers than we can see in different segments. According to data from the Public Registry of Employees and the Unemployed (Caged), female participation in Brazil’s technology market has grown by 60% in the past five years, from 27,900 women to 44,500 in 2020.

On the other hand, a survey conducted by the labor platform Catho showed that even with women occupying 52% of the Brazilian population, their presence in technology is only 23.6%. In other words, there is progress, however, in its infancy that needs to be expedited with commitments. Not to mention the increase in wage inequality. This topic gives another whole article.

But back to the main focus, It is important to bear in mind that incentives in this sector have increased in recent years And currently, there are initiatives from giants in this sector, which made me wake up to move to technology and be a part of that change.

When I had the opportunity to join Caravel X, I fell in love with the proposal not only to be in a sector that seeks to increase women’s participation in this sector, but also the startup’s desire to link technology with social and environmental impacts at the beginning of its operations, where I am responsible for the areas of marketing and influence.

At Harvard, I was able to delve into sustainable business strategies in order to contribute to the growth of the company in an organized and diversified manner. We are focused and committed to improving our corporate gender indicators, starting in 2022 and developing ourselves to be able to train professionals in this market.

I vividly remember the conversation with partner in Caravel X, Alexandre Salmon, when I proactively mentioned motherhood as a close desire, ready to be judged and to end the conversation, when in fact, I was greeted with hilarity. It certainly was a decisive factor in the acceptance of the proposal.

I am very proud to develop a profile hybrid career Going through different sectors, learning about different environments and leaders and their impact on us. When I started my career at big companies like Unilever, Pirelli and Gallo, I didn’t know much how much I would learn in each of them and how they could change me. Many times I thought the challenges would be related to a change in the sector or domain or an increase in scope, but the main challenge has always been related to my purpose in the role, the company culture and the search for belonging. Today I feel not only respected, but also an energetic voice, in an environment that values ​​information and results, regardless of gender.

With all this change taking place, we women can increasingly show our skills and strengths and how, together, we can transform. We want to achieve much more than financial independence. We want professional freedom so that we can be ourselves in the corporate environment, and be respected and appreciated in that way. It is essential for companies to be aware of the necessary investment, efforts in training, specializations, and recognition, among others.

I am confident that we will be able to build the environment of the future, like the technology we propose to our customers. And I dream that this is the thinking of our future leaders so that we can have empathetic leadership, not only with this cause, but with the many other people who need and urge our attention.

Tice Ichiara is Head of Marketing and Influence at Caravel X.

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