Video conferencing, text messaging, phone… There are many ways companies have to develop their internal or external communications. Currently, due to the increasingly competitive market, investing in unified communication has become a strategic necessity for companies, regardless of their size or field. Increasingly, it is necessary to invest in high-quality technological tools and devices that enable truly efficient operations.
Unified Communications is a new technology architecture and is now used to define the use of a single platform that brings together and manages all of a company’s technology devices, allowing access to them in person or remotely.
According to Brieto Jr., Managing Director of Norteldata Telecomunicações, which develops services and solutions for businesses through ICT, Com. Standardization makes the process richer, more flexible, efficient and effective. “We are involved in the entire process, from conceptualizing the solution, with the support needed to select the solution that best fits the corporate strategy, to supply, installation and operational support,” says the manager.
Unified Communication combines synchronous and asynchronous tools that can be used on different devices, while enriching mobility and connectivity. “With a single platform, it is possible to manage voice calls, messages, file sharing (videos, images, documents, texts), video conferencing, presence status and social media (Instagram, Telegram, WhatsApp, chat, etc.),” explains Brito Jr.
In simple examples, if a person calls you through chat and the next day calls again, but now by phone, there will be logs of the previous service and the conversation will resume where it left off. Technology helps by providing many interaction possibilities that can be used according to the needs and conditions of the user, automating processes, facilitating interactions and allowing the management of companies.
A number of advantages are provided to companies that put unified communications into practice. “Increased team engagement, customer loyalty, increased productivity, reduced costs, LGPD compliance and company management are some of the tremendous benefits of using Unified Communications. The tools are simple and intuitive. They require no further training and allow the user to enhance their communications,” continues Prieto Jr, Director of NortilData admin.
Unified communication systems are very secure and ensure that all information is retained, without problems with leaks. A company that needs to define its goals, such as increasing customer satisfaction, improving team performance or the end customer experience, at the end of the day, unified communication can be the best option. “The solution allows to enhance and facilitate the communication process. But, for this, it is necessary to define what the customer journey will be in a service, for example. What should and what should not be automated, the flow of sensitive data, etc. After all, says Seneca: “No A wind blows in favor of those who don’t know where to go,” concludes the director.
Companies that use unified communications tend to generate more business. This happens because decisions are made faster and are based on strategic information. Thus, there will be no problems in the company due to the fact that a show has been out for a long time, for example.