The City Council of Campinas has established the Department of Technology and Innovation

The Municipal Secretariat for Economic Development underwent a restructuring to focus on attracting new investment and creating jobs in Campinas. One of the novelties is the creation of the Department of Technology and Innovation, whose first task will be to develop public policies and a tax incentive plan to attract new industries, especially pharmaceuticals, to settle in the Center for Innovation and Sustainable Development of Campinas (PIDS), which will be implemented on the banks of the Adhemar de Barros highway, in The way out of Campinas.

The change was introduced on Thursday (26th) by the Minister of Economic Development, Technology and Innovation, Adriana Flosi, when participating in the Business Coffee event, promoted by the entity Avança Campinas.

During the entrepreneurs’ lecture, Adriana presented the measures that are being implemented to introduce the Economic and Social Revitalization Program (Paes), which provides for a series of measures to attract R$4 billion in private investments and create about 20 thousand job opportunities. ..

To implement PIDS, the city council has approved zoning changes over an area of ​​17 million square metres, which includes three neighborhoods, Pq. Jacaranda, Pq. for universities and Rural Park Fazenda Santa Cândida, which will allow the creation of the smart district in the city. The hub consists of the International Center for Sustainable Development (HIDS) project, established by the State University of Campinas (Unicamp), however, it covers a larger area.

HIDS will be installed on an area of ​​11 million square meters, in order to become a complex dedicated to the health district. It will include the Hospital de Clínicas da Unicamp, the futuristic Hospital Metropolitano, and the installation of new industries for hospital equipment, assistance logistics, hospital management software, and generic pharmaceutical plants.

The new Smart District will follow the goals of the 2030 Agenda and the 17 Sustainable Development Goals of the United Nations.

Among the goals are the use of clean and renewable energy, the reduction of greenhouse gas emissions, and the preservation of the environment in accordance with international efforts to produce knowledge and innovative technologies and educate future generations. “We need to attract investments with effective and sustainable management to fight inequality and ensure a more equitable model of job and income creation for the population,” said Adriana.

During the lecture, she highlighted the importance of Pais’ measures, being implemented, to create a more friendly environment for investments in Campinas. The minister indicated that a study is underway to reduce the urban property and land tax (IPTU) for industrial warehouses of up to one thousand square meters, in order to attract new companies. The advantage is currently given to warehouses of 1,500 square metres.

On the other hand, Adriana heard the claim of extending the tax cut for buildings of 200 square meters, with the aim of benefiting small businesses as well.

The president of Avança Campinas, Luiz Piccoloto Neto, praised the measures developed by the city council to attract investment and considered the demands for improvements to be normal. Business Coffee with Adriana Flosi was the entity’s first to be promoted in the post-pandemic period. The perspective is that meetings will be held monthly with a guest whose proposals target the business community. “We want to bring in trustees and politicians interested in employment and proposals to attract investment,” Piccolotto Neto explained.

During the event, it was announced that Avansa Campinas will produce a book on 250 Years of Campinas, which will be celebrated in 2024. The project expects the participation of ten partners to cover the costs of a high-quality publication.

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