How technology can support new business models

Today, we understand that most of the situations we deal with every day are volatile, uncertain, complex, ambiguous, non-linear, and fragile. No wonder we have definitions of VUCA World and, more recently, BANI, to help us see these characteristics clearly.

The pandemic, for example, was an event that severely affected all sectors of society, as it was also responsible for accelerating a series of trends that were expected to occur for at least five years, as with the development of remote work, for example. Example.

In addition, a global survey by consultancy KPMG showed that among the Brazilian companies interviewed, 71% have accelerated their digital transformation strategies due to the pandemic, while 67% have significantly or moderately increased their budgets for this purpose.

This increase in resources directed at technology is attracting attention, precisely because it shows that adaptability is so fundamental to companies, even more from a strategic point of view, that the days of “firefighting” are behind us and that it is possible to balance innovation processes and even digital transformation in the daily activities of the enterprise.

With this it becomes clear that this adaptability is no longer differential, but rather a path of continuous development, which also extends to the value proposition and core of each project, something that has also been demonstrated in this pandemic period.

According to Deloitte’s Global Marketing Trends 2022 report, many organizations are redefining why they exist, beyond profit, what should change the delivery of products and services and the engagement of employees and society. The companies with the highest growth rate are 66% more likely to see purpose as a way to guide group decision-making.

Returning to the issue of digital transformation, we can visualize it as creating value for the businesses of organizations through the application of new digital technologies and new ways of working.

However, insofar as it is a question of the survival of companies today, it is important to consider the way in which this transformation will be carried out, because there are a series of factors that must be interconnected, in fact, to ensure the effectiveness of these actions.

In the digital age, transformation processes begin to coexist and the degree of commitment to each stage of the business will determine its success. This is because investing without commercial agility, For example, it will make it difficult to see the effects caused by changes in processes.

The pandemic also highlighted a trend that has been on the rise for some time: customer centric, That nothing else is a way to guide the decision-making process of companies, whose focus is on customers and their needs.

This concept is closely related to commercial agility and agile methodologies, thus, proposing value creation for companies, beyond the simple presentation of products and services. According to a Gartner survey, it has been estimated that by 2020, bad experiences will be responsible for destroying 30% of digital businesses.

In this way, the creation of new business models in this scenario depends not only on investments, but also on strategy and context analysis, which is essential for generating value beyond the products or services offered, while delivering innovative and well-defined ideas. Complete solutions that see the market as a whole, know their brand, their customers, and primarily the agents who make the gears work.

Written by Walter Ruiz, Business Development Partner at Opus Software.

commercial agility

Customer centric


OPUS software

Distance working

Walter Ruiz

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