The Microsoft Store is growing together with the developer community – Microsoft News Center Brasil

Giorgio Sardo, General Manager, Microsoft Store

We’re grateful and excited for feedback from the developer community since we announced the new Microsoft Store on Windows last year and the Open App Store principles in February. Today, we’d like to celebrate the developers who joined us on this journey and share the new opportunities for discovery on Windows, the launch of Microsoft Store Ads to help developers reach the right customers at the right time, and new tools for Win32 developers. and PWA.

In the past year, the Microsoft Store has received thousands of great apps like ACDSee Gemstone, Adobe Express, Audacity, Canva, Course Hero, Discord, Drawboard PDF, Epic Games, Firefox, Luminar Neo & Luminar AI, Mailchimp, Meitu XiuXiu, Microsoft Teams, OpenOffice, Paramount +, PuTTY, WinZip, Zoom. In the first quarter of 2022 alone, we saw a more than 50% increase in new desktop apps and games coming to the Microsoft Store compared to the same period last year.

We’ve also partnered with Amazon to provide Android developers with an easy path to bring their apps from the Appstore to Windows 11. Amazon has already brought thousands of apps and games to the Microsoft Store on Windows 11 and will continue to expand the catalog monthly.. file preview Amazon Appstore Currently available in the US, it will expand to five additional countries including France, Germany, Italy, Japan and the UK by the end of this year. Learn more here.

New discovery opportunities on Windows

Today we’re announcing more steps we’ve taken to help developers reach and retain new customers with the Microsoft Store:

  • Windows search. When an app is listed in the Microsoft Store, Windows Insiders will soon be able to click Start, type the app’s name, view Microsoft Store search results, and easily install it from there without breaking the flow. Start is a common place in Windows, and more than half of customers search using Start regularly. When customers search from the start, they often look for apps, so Windows Search is now a valuable new channel for getting apps from the Store.

  • Restore the app. As we noted earlier this year, the PC market experienced the highest growth in a decade. To help make it easier for customers to quickly transition to new PCs, we’ll soon be testing a new feature on the Windows Insider Channel that helps customers automatically restore their apps, pre-installed from the Microsoft Store, to your new Windows device. This will also help developers to keep their customers without having to remind them to reinstall their apps.

  • Popup Store. Pop-ups and badges from the Microsoft Store allow developers to easily promote apps on any website, expanding and simplifying the installation experience. Learn more about creating badges here

Announcing Microsoft Store Ads

We are also pleased to announce Microsoft Store Ads, a new product designed to help developers grow their business by bringing their apps or games to the right customers at the right time, inspiring Microsoft Store customers with amazing, engaging content. The developer of a music creation application, for example, will be able to create an advertising campaign to spread their application to an audience who enjoys music, or to create music.

In the coming months, developers will be able to create ad campaigns on the Microsoft Store using Microsoft Advertising. Only developers with content published on the store will be able to run ad campaigns, ensuring that ads are in the context of customers.

We will soon be launching a beta program to test and collect feedback; Developers interested in participating can apply to the waiting list. We look forward to sharing more details in the future.

Store is now open to all Win32 developers

Last year, we announced a Win32 Apps Queue program on the Microsoft Store, and welcomed hundreds of developers. Today, we are happy to share that the software is open to all Win32 developers (.NET, C++, Electron, Flutter, Qt, Rust and more).

We also introduce new features designed in response to program feedback:

  • Automate the dispatches to the store. With the new Rest APIs or GitHub Action, developers will be able to automate and manage their request submissions directly from the CI/CD build pipeline. Microsoft PowerToys is a great example. You can learn more here.

  • See the app. Developers can now remove their Win32 applications from the discovery process, to test them with a small group before going into production, for example.
  • telemetry app. Developers can now access new analytics dashboards to gain more insight into their Win32 applications, understand user acquisition path, application usage, health metrics, and analyze successful installs.
  • Application reviews. Developers can now share and reply to reviews about Win32 applications.

New tools for PWA developers

For the past few years, has been the best resource and tool for learning, getting started, building and packaging high-quality PWA apps and distributing apps on the Microsoft Store or other marketplaces.

In partnership with the developer community, we are launching new features:

  • PWA writer. This feature helps developers get started with PWA development with performance assistance, integration with the host operating system, and guidelines for a great user experience.
  • PWA . Studio. This is a new extension for Visual Studio Code to help create, package, and publish Web Applications (PWAs) to the Microsoft Store without leaving Visual Studio Code.
  • Descriptive task support. PWAs on the Microsoft Store are already supported on HoloLens devices, and Meta recently announced their support for PWAs on Virtual Reality (VR) devices. Microsoft and Meta have partnered to make PWABuilder the ultimate tool for packaging virtual and mixed reality web applications, giving developers the ability to upload packages for Meta Quest and HoloLens.

We want to thank the developer community for the feedback we’ve received over the past year, and we look forward to continuing our joint partnership to make the Microsoft Store even better for all developers and customers.

To learn more about these and other updates, check out the Build 2022 conference schedule.

Tags: Build 2022, Developers, Microsoft Store

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