Technology increases coffee exports | Folha de Londrina newspaper

A start-up from Londrina was responsible for developing traceability via the blockchain in a batch of organic coffee that had just been exported to Japan. The shipment was sent to the east last Monday (16).

With access to a QR code, it is possible to know the main information of the farm that has exported the product, such as location, cultural practices used, harvest season, drying system, batch number, variety and characteristics needed to be considered a specialty coffee.

“Because the Minamihara farm is 100% organic, it is important to show how it is produced and to gain the trust of consumers,” explains George Hiraywa, CEO of Arabica, the startup responsible for applying this technology. The farm that exported the coffee is located in Franca, within the city of São Paulo.

George Hiraywa, CEO of Arabica:
George Hiraywa, CEO of Arabica:

George Hiraywa, CEO of Arabica: “For the consumer, the importance of knowing where and how their food is produced”

| Photo: Fulha Profile

Hiraiwa adds that Arabyka already completed a POC (Proof of Concept) in December 2019, when it exported Nucoffee to Poland using blockchain technology, but this is the first shipment to Japan.

For a product, technology helps by ensuring the credibility and security of information, providing greater data reliability. For the consumer, the importance of knowing where and how their food is produced,” highlights.

The CEO highlights that as digitization accelerates, the consumer will be the champion in the traceability process. “I think that in the near future, the consumer will be keen to know where and how the food is produced, so this process should gain a lot of strength. It will be a great opportunity for Brazil to show the world that we are producing safe and sustainable food,” he noted.

Hiraiwa recalls that blockchain tracking technology is already widespread in Europe.

“Perfect traceability is not done by law or imposed by the government. The producer must feel that their consumer wants to know how and where they are produced and then yes it is a process that technology can help a lot with. We know how to produce with sustainability and quality, by following all of the global production standards.

The special coffee bag exported to Japan contains a QR code with the main information about the product
The special coffee bag exported to Japan contains a QR code with the main information about the product

The special coffee bag exported to Japan contains a QR code with the main information about the product

| Photo: Disclosure

The technology developed by Arabyka was presented during the 23rd edition of the International Coffee Symposium, an event held in early May with the presence of various merchants, producers, cooperatives, companies and service providers in Guarujá, on the coast of São Paulo.

very special

The producer of the exported coffee, Anderson Mitsuhiro Minamihara, explains that it is a range of ultra-special coffees, which can reach 90 rating points, buttery, with a flavor of red fruits and a sweetness of honey.

A scale from 0 to 100 points evaluates the performance of each sample bead. To be considered a specialty coffee, it must score at least 80 points according to the SCA (Specialty Coffee Association) methodology used worldwide.

To arrive at the result, the following attributes are evaluated: fragrance/odour. Monotheism. lack of freshness defects; flavor; acidity; body; Finalize. Harmony and final concept. This last element is the overall impression of coffee, which the classifier attributes, to being the only part of the classifier’s subjectivity in evaluating the sample.

“This first batch, consisting of 9 bags, uses 100% Arabyka blockchain technology which will provide information such as time and type of harvest, drying, batch, variety, rest time, day and export pattern. Other members of the chain, such as roasters and coffee shops, can also , entering their information during the selling process, until reaching the final consumer,” he explains.

The technology was used by the producer for the first time. “It’s important for traceability, ensuring safety and transparency and so we can continue the product after the sale.”

Minamihara coffee production has its own organic management and takes place on an area of ​​100 hectares shaded by avocado trees. Today, the farmer is part of the fourth generation that produces high-quality coffee in Franca, in the interior of São Paulo.

Since 2006, our premium coffee has been exported to Japan. In 2017, the expansion of foreign sales began covering the United States and Europe.

main center

Arabyka is one of the startups that make up the hub of Cocriagro and is headquartered in Londrina. “The relationship between start-ups and producers is an important step for Brazilian agriculture to become increasingly stronger, particularly in international markets,” highlights Tatiana Fiosa, Head of Innovation at the Centre.

The entire operation, right up to the hands of the Japanese UCC (Ueshima Coffee Corporation), also has the guidance and partnership of the business Cafebras.

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