Industry bets on innovation and technology to meet challenges – GAZ – Notícias de Santa Cruz do Sul e Região

A unique opportunity to get closer to the major trends and discussions in the market will take place next Tuesday, the 24th, at 7:30 p.m., at the Unisc Memorial Hall. During Industry Week, Gazette Telecom Group She promotes the Gerir Project Committee with President of Randon Companies and Transforma RS Collaborative Hub member, Daniel Randon.

The project is already traditional in the calendar of events in Santa Cruz do Sul. Every year, committees are formed to discuss the basic topics of regional development. According to the multimedia content manager at NewspaperRomare Belling is a moment to motivate the regional community to reflect on its potential. The goal, in the beginning, was to create a space for local and state figures from the most diverse regions to discuss the current situation. The idea is to make contributions and even create opportunities for regional social and economic development,” he says.

Tuesday’s board is the second this year. The first discussed the Ecosystem Innovation in Santa Cruz. The urgency of the matter is reinforced, because the theme of the second event of 2022 is innovative processes in the industry. Entitled “Innovation: A Key Factor for Competitiveness and Sustainable Growth,” Danielle Randon’s lecture will explore the global commitment to innovation to ensure development without depleting human and natural resources.

READ MORE: Daniel Randon will speak in Santa Cruz

Daniel Randon, President of Randon Companies, is a speaker at Projeto Gerir | Photo: Alencar da Rosa

Opportunity to explore new business

In addition to a moment to add knowledge, The Gerir Project brings together business leaders in the region. According to the chief commercial officer of Newspaper, Lau Ferreira, is also a favorable environment for business. It is a place where entrepreneurs meet, exchange ideas and opinions, and discuss topics that are common to all. They can always bring something from their own experiences as a manager.”

Ferreira also highlights the resurgence of presence as a key factor for Greer this year. “We’re back head on. Personal buying has a very great added value. Sit down with a shopkeeper and ask him what he thinks of the dress, and he’ll serve you something hitherto unknown. Eating in a restaurant is different from always ordering the same thing at home,” compares the commercial manager . “The important thing about Projeto Gerir has always been: a meeting place,” he adds.

The event will open the Industry Week schedule. The exchange of experiences will continue on Wednesday, 25. In the lecture hall of technology company Imply, entrepreneurs will be able to discuss and learn about lines of credit, financing means and tax incentives. The State Secretariat for Economic Development will introduce the Fundopem program, which guarantees tax incentives for companies that provide employment opportunities in Republika Srpska. Regional Development Bank Extremo Sol (BRDE) discloses lines of credit; The Financier of Studies and Projects (Finep) public company for the scientific promotion of science shows resource potentials for innovation in industries; The director of foreign trade at Banco do Brasil in RS, Rozana Beatriz da Silva Gomes, spoke about the financing possibilities for those betting in the international market.

Read also: City Hall launches 100% digital project approval system this Wednesday

Daniel Randon’s lecture will be on Tuesday

Two years ago, committee member Daniel Randon was elected the second best CEO in Latin America, in a poll conducted by the Investor Research Foundation. It bets on innovation as a central focus of sustainable development in Rio Grande do Sul. For this purpose, he is one of the leaders of Transforma RS, a cooperative center installed at Instituto Caldeira, in Porto Alegre. The project connects public and private entities, businesses, universities, governments and society to think about the future of the country. Transforma RS believes that the convergence of ideas can contribute to social and economic progress.

On Tuesday, Randon will touch on innovation as a key factor in competitiveness and the challenges of the future. According to him, the moment presents a challenge for international logistics and access to essential raw materials for the industry, but also provides opportunities for transformation through innovative initiatives. Industry 4.0 and ongoing investment in sustainability practices, social responsibility and governance, the future of mobility, innovation and digital transformation movements being integrated across different regions and business movements, such as Transforma RS, will be highlighted.

Read also: Technology will speed up the analysis of new projects in civil construction in Santa Cruz

Innovation is a matter of survival

Data analysis and information storage for decision-making, technological modernization, credit lines knowledge, workforce training, and competitive market structuring. For Imply CEO, Tironi Paz Ortiz, these are the main challenges facing the industry in Brazil.

He asserts that “in order to survive, an entrepreneur must be in constant evolution.”

Ortiz says technology is creating new cultures. For the entrepreneur, the development of the Internet has forced companies to search for new operations in order to succeed in the market.

Imply will be presented next Wednesday, 25th, as part of Industry Week, as a case of success in internationalizing the business. The company exports hardware and software. However, the company lacks infrastructure and skilled labour.

Also Read: South Summit Brasil: Startups and Entrepreneurs from the Region at the Entrepreneurship Event

There are a lot of vacancies and a shortage of technicians

The latest data from the Brazilian Institute of Geography and Statistics (IBGE) indicates 12 million unemployed people in the country, which represents an unemployment rate of 11.2%. On the other hand, there are vacancies in several sectors. One of the biggest shortfalls in the market is in information technology. “There are many vacancies, particularly in the development area. But there is a lack of technical qualifications,” says Imply CEO Tyronne Paz Ortiz.

The company works to qualify professionals after employment. Even top developers go through an adaptation process that takes at least six months to produce as required by Imply.

“I think one of the paths is in-company qualification. Another way is to interact more with universities and workforce coaches, as we already do,” Tironi notes. “Universities have developed a lot in Brazil, meaning not to train someone to deposit knowledge in a library, but to apply it to the labor market,” says the entrepreneur.

Other entities, such as Sebrae and Senac, are also outfitting workers according to market requirements. However, since training professionals did not design the needs of the future, there is a void that needs to be filled.

Read also: The startup innovating in waste management in the country was the case at Café Empresarial

Imply successful in the international market with the export of hardware and software | Photo: Alencar da Rosa

Spaces for recycling

The process that turns raw materials into the final product has lost its place in the Brazilian economy. According to the president of the Association of Industrial Trade (ACI) in Santa Cruz do Sul, Cesar Chinato, in the eighties, the manufacturing industry accounted for 30% of the Brazilian GDP, which means 2.5% of the world’s industrial production. Today, only 11.8% of GDP comes from factories, and about 1.8% of industrial production worldwide.

“We lost the industry’s share in the world,” he says. Cechinato predicts that the industrial share of the upcoming GDP could reach close to 10%. According to him, looking at the value-added tax (VAF), among the ten main tax-collecting companies in Santa Cruz, there are eight industries.

“Santa Cruz do Sul is a prominently industrial city. Both in terms of taxes and in terms of jobs. The fact that Santa Cruz is one of the largest GDPs in the state is primarily due to industry,” he says.
The decline in manufacturing in Brazil is due to two main reasons. “As countries grow economically, participation in the service sector increases, as well as the strength of agribusiness. What is remarkable is how quickly participation is declining, which has never happened in any country on the planet. This is very dangerous,” Chinato analyzes.

As important as food production is to national development, experts say the extractive economy, which exports raw materials, misses the opportunity to add value to natural resources.
Industry Week arrives in 2022 with the goal of drawing attention to the importance of the manufacturing industry and alerting to the urgency of innovation, even in traditional media. In this sense, organizations such as the National Federation of Industries are seeking re-industrial movements in the country.

Read also: Chamber discusses changes to the master plan with civil construction representatives

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