Entrepreneurship is hot in Brazil. According to data from the Brazilian Small and Micro Business Support Service (Sebrae), in 2021 more than 3.9 million citizens formalized their interest in opening their own businesses, an increase of 19.8% compared to the 3.3 million CNPJs created in 2020. Network Franchise specializing in management systems, such as deleteThis growth represents a great opportunity.
Founded in 2013, the company already has more than 98,000 customers who use its cloud management platform (ERP). The importance of service and the increase in the number of publicly owned companies help explain Omie’s accelerated growth in the franchise market: in 2021, it expanded its business and managed to cross the 100 franchise mark in operation in parents. TheThere are currently more than 120 franchises. The goal for 2022 is to unlock 250 new franchises.
In 2020, an important part of the company’s growth was associated with the results of its franchise network. Currently, the company is present in more than 20 states and the proposal is to increase growth and expand operations in several cities, using both business models. – Franchise – the standard for cities with a greater number of accountants and small franchises, called “lite”. The selected partners have the potential for positive results: the Omie franchisee has an average profit of more than 20% and a return on investment in up to 18 months.
“We know this since 2015 Franchises are the best channel of expansion for our brand, taking representatives to all regions of this country with continental dimensions and great cultural diversity, explains Andre Silva, director of expansion for the company. Our mission is to contribute to unleashing the growth of companies of all sizes in all regions of Brazil, through Technique.” According to the Brazilian Institute of Geography and Statistics (IBGE), 48% of Brazilian companies closed their doors in less than three years, the main reason being precisely the lack of effective management.
With this slogan, Omi has also, since 2021, invested in the small franchise model to support its expansion plans and the ability to grow across the country. With an initial investment of R$14,000 and an average annual revenue of R$180,000, it is possible to invest in small franchises for the brand without the need for physical facilities or hiring employees. Notably, Omie also offers the standard model, with an investment starting at R$180,000, an average annual return of R$1 million and an average monthly profit of 30% on revenue.
The franchisor does not pay royalties and receives training with marketing support to help increase sales. Therefore, it is not necessary to understand the technology to participate in this sector One of the fastest growing in the country. “The biggest differences for Omie franchisees are the availability of time and ability to visit potential clients, and knowing their pain and hardships,” recommends Silva. “We are a trading company that provides technology services. We are looking to our partners for ‘selling DNA’ and a deep interest in helping accelerate the nation’s entrepreneurship ecosystem.”
The expressive results are explained by the opportunities offered by digital transformation. In addition to working entirely in the cloud, the software uses artificial intelligence (AI), which automatically monitors all the company’s products and goods, analyzes the sector – industry, trade or importer – and understands the areas or cases in which operations will be carried out. It also composes all taxes payable for each scenario, in accordance with the current legislation applicable to the company.
OMEI proposes to bring corporate prosperity to any business, and introduces an innovative, complete and unlimited management system. The scaling up process rests on three pillars. The first is management by program. The second, education, with Omi AcademyIt aims to provide continuous and free professional training.
finally, Financial Serviceswith the original digital account of the system and groups via bank voucher and PIX, at much lower costs, as well as lines of credit and solutions to support the management of small and medium-sized businesses, such as Itaú Meu Negócios managed by Omiea product in partnership with Banco Itaú that integrates administrative and financial systems.
In addition, the regional operation with the franchise network makes Omie the only company in the sector to be among the 100 fastest growing companies in the country, according to the ranking by Deloitte, which debuted at number three. To learn more about the Omie franchise network, Access this link.