BIG Festival changes its name and is now the best international gaming festival

Game Drops has received official information. Omelete and the BIG Festival come together to announce the largest gaming, creativity and business event in Latin America, the company says.

2022 version of Big . Festival Up with the news. The largest festival of games, creativity, business and communication in Latin America and omelette company They come together to hold the Games’ main event for the first semester of 2022, which takes place between July 7-10.

Omelete, already known for its experience in the market and with the consumer, reaches Big . Festival To add value and expression within the virtual gaming sector as a whole. According to Festival Director Gustavo Steinberg, the association further enhances the event’s significance within the independent gaming scene and lends further strength to one of the world’s premier gaming events.

“The Big . Festival It has already established itself as a major event in the Latin American esports industry, and the trend is the continued pace of growth encouraging. The arrival of the partnership with Omelete, who already has a tremendous amount of experience with CCXP, for example, reflects our moment of expansion. We are very happy with this partnership and we can only get very high expectations from it,” comments Steinberg.

For Pierre Mantovani, CEO and Partner of Omelete, the event and the partnership between brands is the result of a new moment for gaming and esports in Brazil. “We (from Omelete) have a role in promoting the national culture, and helping to grow the gaming market in Brazil. For this reason, we are very pleased to partner with BIG. I am sure we will provide more experiences and connections between the event audience and the gaming and esports fan communities.”

Big Festival 2022

This year, the event will be held in person again, but it will also continue in its online format, which has reached millions of fans in the past two years. Companies such as Playstation, Xbox, Google, and Tencent have already been confirmed to participate. Moreover, the presence of big names in the industry such as Takashi Tokitalead designer of Final Fantasy, and David K. lamTechnical Director of Riot Games.

In addition to the attractions already confirmed, the schedule also includes more than 100 lectures, the attendance of the world’s best games, including several editions, the participation of some of the biggest influencers and names in the market, as well as an unprecedented share of the esports schedule, in partnership with NFA, the main independent Free Fire League in Brazil.

Lovers Big . Festival They can already guarantee their attendance at the event from May 16th. District tickets big play – With game experience and lectures – Sold in batches with prices starting from 20 BRL (half price) and 40 BRL (full price). In the business meeting area (B2B area), ticket prices can be consulted on the business platform of Big Festival 2022. More information about tickets here.

New moment, new brand

The Big . Festival It’s reaching its tenth edition in celebration of a new brand. As in the past ten years, the gaming market has developed significantly, and the event has also undergone this transformation and introduced its new identity to the market, which was developed in collaboration with Acerwo Studio. The new brand now covers more of the game development industry and includes the entire development chain in Brazil and international.

“With the development of the gaming market, the boundary between what is indie and what is not is no longer felt. At some point, the game appears as an indie game, but within weeks it occupies the space of an AAA or III game, as great indie games are called. So, we renewed Our brand, to continue to communicate with all developers and fans”, explains the manager Big . Festival.

Under the seal of the Cultural Incentives Act, the BIG Festival is sponsored by Master by Ripio; golden sponsorship by Magalu Games, Bis, Claro and Fini; Silver sponsorship from DX Gameworks; Partnership with Abragames – the Brazilian Association of Digital Game Developers through the Brazil Games Project, a partnership with the Brazilian Trade and Investment Promotion Agency Apex-Brasil.

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Big . Festival

BIG FESTIVAL. Photo: Disclosure


Date: From 7 to 10 July 2022
Schedule: From 10 AM to 10 PM
Sweetened: Sao Paulo Fair
Title: how much. 1.5, rod. dos Imigrantes – Vila Água Funda – São Paulo, SP
Income value: From R$ 20 (half price) and R$ 40 (full price)
event location

About BIG Festival

The Big . Festival (better International Games Festival) has been running since 2012 and is the most important festival and market game in Latin America. Its mission is to strengthen the gaming ecosystem in Brazil – showcasing the best games in the world at the festival, game releases from famous publishers, business meetings, awards, great press coverage, lectures, and attendance of major players in the region, as well as publishers and investors around the world.

About the omelette company

The largest conglomerate dedicated to fans of pop culture in Brazil, Omelete uses its website, social networks and partners to reach more than 15 million people per month, craving news from the worlds of cinema, TV series, games, music and comic books. , with texts, videos and posts on social networks. The Omelete, The Enemy, CCXP, CCXP Awards, Game XP and Gaules brands are part of the Omelete Corporation.

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** This text does not necessarily reflect the opinion of Portal UAI.

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