The one theory®the partner in innovation and engineering for companies included in the Forbes magazine’s list of the world’s largest companies in the Forbes Global 1000 list, will enhance the technology consulting capabilities of S.4capital.
Los Angeles, May 18, 2022(BUSINESS WIRE)–TheoremOne, a leader in agile and end-to-end innovation, engineering and design that helps large companies drive strategic digital transformation, today announced its merger with S4Capital plc (SFOR.L), a technology-led digital marketing and advertising services company.
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TheoremOne’s merger with S4Capital will accelerate their shared vision of disrupting the technology advisory ecosystem. (Graphic: Business Wire)
Merging will speed up the transition from S.4The capital to become a technology and innovation company, driven by a combination of art and science. As an innovation and engineering partner for Global 1000, TheoremOne will play an important role in this evolution.
With the merge, TheoremOne will now have access to dozens of new resources, including media, content, data, and vertical analytics. Merging with S.4Capital brings unique and innovative agencies such as Media.Monks to the orbit of TheoremOne, the leader in branded digital experiences, content and marketing data.
“We wanted a partner who could act as an accelerator for our growth who was dedicated to helping us revolutionize the technology consulting ecosystem, joining forces with Media.Monks and S4“Capital means we will be working with some of the best talent in the world,” said Brady Prem de Forest, CEO of TheoremOne.4I’m sure the capital is something that will make our team feel at home.”
at4Capital plc (SFOR.L) is a technology-led new/new era digital marketing and advertising services company established by Sir Martin Sorrell in May 2018. Its strategy is to build a purely digital digital clientele for global, multinational, regional and local clients such as as well as influencer brands geared towards millennials. This will be achieved through the integration of leading companies in three areas of expertise: content, data, digital media services and technology, with a focus on “faster, better, cheaper” implementation in a consumer-focused “always on” environment and with a unitary structure.
Sir Martin Sorrell, CEO of S.4 Capital said: “With the intersection of marketing, sales and IT still a major topic for brands and CEOs, we at S 4At Capital, we create a truly integrated offering for our clients that includes best-in-class technology services combined with expertise in content, digital and data media. We are thrilled to welcome Brady, Will, David and their colleagues – their vision and ambition are undoubtedly very aligned with our company.”
TheoremOne will continue to operate independently, and its leadership team will maintain operational control. Brim-DeForest will continue to serve as CEO, founder William Jessup as Director of Services and David Coleman as Team Leader and Integrated Teams. TheoremOne leadership reports directly to the S Executive Committee.4Capital, with a broad mandate to further develop its resources and world-class client portfolio.
“We are excited to begin the next phase of TheoremOne’s growth and development with our partners Media.Monks and S4said Will Jessup, Founder and Director of Services at TheoremOne.
“We are excited to share our vision of revolutionizing the traditional consulting model with Media.Monks and S.4capital. Together, we will take full advantage of TheoremOne’s resources to drive technology-enabled business transformation. David Coleman, Partner and Director of Team Services at TheoremOne, said this unique merger will bring tremendous value to our combined customer base and more.
TheoremOne is an innovation and engineering company that advises clients on product strategy, engineering, design, and culture, and collaborates with them to develop and launch technology-driven solutions to their most complex problems.
TheoremOne was founded in 2007 by Will Jessup (Founder and Director of Services) and has been led by Brady Prem De Forest (CEO) since 2017. With a team of more than 370 experts distributed worldwide (70% in North America), TheoremOne helps clients such as American Express, AT&T, Intel, Starbucks, Caterpillar, and many of the world’s leading technology companies conceptualize, build, support and operate their digital products, services, and experiences.
TheoremOne is chosen by clients when results matter most, turning the company into an agent of change and driving a transformation that includes not only technology, but also people, processes and leadership.
Headquartered in Los Angeles, USA, TheoremOne’s global team of engineers, designers, technology experts, investigators, strategists and consultants have deep experience in a variety of industries, including consumer electronics, automotive, manufacturing, supply chain, healthcare, finance and entertainment.
at4Capital plc (SFOR.L) is a technology-led new/new era digital marketing and advertising services company, established by Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional and local clients and influencer brands geared towards millennials. This will be achieved through the integration of leading companies in three areas of expertise: content, data, digital media services and technology, with a focus on “faster, better, cheaper” implementation in a consumer-focused “always on” environment and with a unitary structure.
The digital segment is the fastest growing in the advertising market. at4Capital estimates that in 2021, the digital sector, for the first time, accounted for more than 60% of global ad spend, or $400-450 billion of a total of $680-700 billion (excluding more than $500 billion in promotional marketing, the target Principal of the Amazon advertising platform) and projects that by 2025 global ad spending will reach $975 billion, with an approximate growth of the share of the digital sector to 70%, accelerated by the impact of Covid-19. In fact, 97% of the projected growth in ad spending between 2021 and 2025 will come from the digital sector. Global spending on digital transformation (the primary target market for technology services) is growing at a compound annual growth rate of 21% and is expected to reach $879 billion by 2025.
In 2018, S.4Capital merged with MediaMonks, the leading AdAge-listed creative digital content production company, led by Victor Knaap and Wesley ter Haar, and later with MightyHive, a leading provider of digital media solutions for marketers and agencies. Peter Kim and Christopher S Martin.
Since then, MediaMonks and MightyHive have joined forces with more than 25 content services, digital media, data, and technology companies. For a full list, visit the S website.4capital.
In August 2021, S.4Capital launched its unified branding to merge MediaMonks and MightyHive, which has been renamed Media.Monks, represented by a dynamic logo featuring the iconic hexagon MightyHive. As a working brand, Media.Monks upholds the agility, digital knowledge, and efficiency of S.4Capital e is the next step towards fulfilling its core promise to unite content, digital media, data media and technology services.
Victor Knapp, Wesley Ter Haar, Pete Kim, Christopher Martin, Mary Busterfield and Scott Spirit join the S Board of Directors4 as executive directors. S Corporation’s board of directors.4The capital also includes Robert For Walker, Paul Roy, Daniel Pinto, Sue Previzer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Miles Young and Peter Rademaker.
The company now has more than 8,800 employees in 33 countries across the Americas, Europe, the Middle East, Africa and Asia Pacific, and has a current market capitalization of around £1.75 billion (about US$2.14 billion) and will be listed in the FTSE 200. The company has achieved unicorn status in just over for a year, a unique achievement in the advertising and marketing services industry. Sir Martin was chief executive of WPP for 33 years, transforming it from £1m Shell in 1985 into the world’s largest advertising and marketing services company with a market capital of more than £16bn on the day of his departure. Its current market capitalization is £10.8 billion, dropping to third place after Omnicom and Publicis for the first time. Prior to this, Sir Martin held the position of Group Chief Financial Officer at Saatchi & Saatchi Company Plc for nine years.
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