Technology as a management tool

Somyot Techapuwapat/Getty Images

Somyot Techapuwapat/Getty Images

I believe that using standardized tools is vital to running any organization.

Nowadays, due to the strong digital transformation of society, it is impossible to imagine that any company can manage the indicators of its business without the use of some technological tools.

In the past two years, we have prioritized these processes and researched the market for applications capable of accessing and integrating the entire ecosystem of franchisors and franchisors, generating flexibility in communication between franchisors and their teams, providing Increase productivity And reduce the level of noise and loss of information common in manual operations.

The results were so positive and immediate, with recognition from franchisees and teams, that we ended up making larger investments in these tools, realizing that in addition to bringing significant benefits to the franchise ecosystem, they could also generate significant benefits for the franchise ecosystem. financial feedback.

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I’ve always been digitizing, having started my career as a programmer and systems analyst in mid-1985. In the 1990s, I followed the arrival of microcomputers in Brazil, which greatly facilitated my situation and acceptance of the Internet.

I vividly remember the productivity gains we made with the arrival of emails and, later, cell phones. Recently, applications such as WhatsApp, social media and all that it brings to the personal and professional environments have appeared.

I participated in all of these Technological revolutionsBoth are developing courses to train professionals and bring digital tools for personal and commercial use. Thinking about this shift, I can say that communication through workgroups in applications like WhatsApp and the like It brought very positive effectsWhether in the form of productivity gains or reduced operating costs.

During the pandemic, I realized it was possible for us to hold virtual meetings, saving flying hours that were previously necessary to join my partners. Now, we can save on travel costs and continue to increase productivity with more time in meetings, with video conferencing tools – today, the most used are Zoom, Teams and Skype, but there are countless others.

Regardless of the choice, the truth is that We change our habits for the betterwhich leaves more time for personal life, family and even the companies we work in.

We have more than ten invested brands, and as a private joint stock company, we strive to be close to the entrepreneurs and founders of the companies we partner with.

With 30 years of experience in the franchise world, I believe that the use of standardized tools, focused on all information and business indicators, is vital to running any organization. Through these tools, we monitor the performance of our invested companies on a daily basis, with indicators such as franchise sale, opening, sales made, costs, margins, investments in marketing, etc. This method of looking at indicators online allows for quick correction of operations, which prevents the loss of a month of sales, for example, due to the ineffectiveness of the campaign.

Having said all this, is it possible for a company that intends to grow and expand its business to live on the margins of technologies? Under any circumstances! Today, it is impossible to run a business without technology. Without using the tools available, costs increase, the company loses productivity and the entrepreneur certainly loses space in the face of competition.

Technology companies are increasingly aware of the needs of companies. This logic tends to be emphasized in the future, and those who don’t stick with technology will be out of the business game.

José Carlos Semenzato is Chairman of the Board of Directors of SMZTO, a private equity fund specializing in franchising, and an investor in Sony Channel’s “Shark Tank Brasil” program.

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