Xiaomi 12 arrives in Brazil at an exorbitant price

improved technology xiaomi It is represented by the devices that have become a strong competitor to the famous Apple company. In fact, significant improvements have supported research and comparisons between the devices of both brands. When it comes to cameras, for example, the Chinese manufacturer’s ratings stand out.

The new Xiaomi arrives in Brazil at an exorbitant price
The new Xiaomi arrives in Brazil at an exorbitant price. (Photo: Disclosure / Xiaomi)

The new device, in its twelfth edition, began to be sold in Brazil. However, those who have honestly remained in the expectation of obtaining it may reconsider this decision, in light of the high price tag. According to the Chinese giant’s announcement, the proposed price of xiaomi 12 is R$9,499.

The technical profile of the mobile phone is full of improvements and news, as it competes directly with major competitors such as Samsung, Motorola and Realme. Regarding the price level, there is a similarity with the cost of the latest iPhone models.

Xiaomi data sheet 12

One of the highlights of the Xiaomi 12 phone is the screen that has been reduced from 6.81 inches in the Mi 11 to 6.28 inches in the new generation. According to the director of marketing, Thiago Araripe, the change is aimed at making it easier to use the smartphone with one hand, which was sometimes not possible when using certain functions on other devices.

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The new version sold in Brazil has 8GB of RAM and 256GB of storage. Initially, it will only be available in blue and black. After that, it will be marketed in pink to Brazilian consumers as soon as a new batch arrives in Brazil.

On this occasion, the CEO commented that a value close to R$10,000 can really scare consumers. “This is a product designed for a niche position. There is also a high price. And the imports for the domestic market increased even more”, to explain.

The Xiaomi 12 camera system is divided as follows:

  • 50 MP main (f / 1.9);
  • 13 MP ultra-wide (f / 2.4);
  • Telephoto + 5 MP macro (f / 2.4);
  • front (selfie) 32 MP (f / 2.5);

As evidenced by the Chinese brand in Brazil, the ProFocus applied in the device is intended to focus on the eye area of ​​a person or pet. Meanwhile, Ultra Night Video promises to capture 51% more light in dimly lit environments.

The new Xiaomi data sheet has Qualcomm’s Snapdragon 8 Gen 1 octa-core processor up to 3.0GHz and Adreno 730 GPU, and the phone is the fourth most advanced Android phone in March, according to AnTuTu. Noting that the device was also manufactured in the Pro version, although there is no release date in Brazil yet.

Summary of the main features:

  • Screen size: 6.28 inches;
  • Screen resolution: Full HD (2400 x 1080 pixels);
  • Screen panel: OLED;
  • Rear camera: 50 MP main, 13 MP ultra-wide and 5 MP telephoto + macro;
  • Front camera (selfie): 32 MP;
  • System: Android 12;
  • Processor: Qualcomm Snapdragon 8 Gen1 (octa-core, up to 3GHz);
  • RAM: 8 GB
  • Storage (internal memory): 256 GB;
  • Memory card: no;
  • Battery capacity: 4500 mAh;
  • Weight: 180g
  • Dimensions: 152.7 x 69.9 x 8.16 mm;
  • Colours: black and blue.
  • Announcement: December 2021;
  • Launch (Brazil): May 10, 2022;
  • Launch price: from R$9,499.

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Laura Alvarenga

Laura Alvarenga has a degree in Journalism from Centro Universitário do Triângulo in Uberlândia – MG. He started his career in communications consulting, spent a few years working for local small print newspapers, and is now involved in online journalism through FDR Portal and Bit Magazine, researching and producing content on economics, social rights, finance and technology.

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