Startup creates restaurant digitization journey with cloud technology – Microsoft News Center Brasil

Use Tagme Microsoft Azure to create table reservation, queue, digital menu ordering, and mobile payment apps

According to data from the Brazilian Institute of Geography and Statistics, Brazilians spend about 200 billion R$ on food outside the home. This is consumption in bars and restaurants, mostly. Given the size and importance of this market, Tagme, a startup in the food sector, decided to create technologies that would make the consumer journey more digital and efficient, while proposing to improve operations and costs for the organizations themselves.

According to Ronnie Lacerda, Managing Partner, CFO and COO of Tagme, the company was born with a vision to revolutionize this market: “We started with digital wine lists through tablets focused on the B2C market, then envisioned how innovation could foster a better experience for enterprises. itself, allowing better services to be provided, and greater satisfaction for employees and end consumers.”

Driven by this vision, the company decided to search for technologies that would support the creation of these jobs. Microsoft Azure was the platform of choice to implement an infrastructure that delivers data security, size, low latency, and high availability.

The cloud is the basis for startup applications containing table reservation services, digital menu via QR code and queue – which allows the waiting consumer, to keep track of the status of the queue and receive an SMS with the place list. Currently, the company is working on a “Live Menu Pro”, which contains tools for ordering digitally and paying via a smartphone. This new journey is the company’s bet to shut down the full cycle of the consumer’s intra-company journey within bars and restaurants. Tests began in select restaurants in February of this year.

With cloud and accelerated digitization due to the pandemic, Tagme has experienced rapid growth. In December 2019, about 650,000 people used restaurants via Tagme, either to reserve or join a waitlist. Currently, this number is already over 3 million people. Roni Lacerda says she is optimistic about the technologies being accepted by both consumers and businesses: “The QR code digital menu function was launched in 2020 and already has more than 50 million views. People are looking for places that are efficient and promote interactive and user-friendly experiences.”

Another service offered by Tagme is CRM, through which organizations can use consumer data captured on trips – following all the rules of the General Data Protection Regulation (LGPD) – to create a relationship between them and the brand. “Although the infrastructure of the applications and the tools in them are from Tagme, it is our customers who own the data that has been reported and approved. Through this, they can create activations and connections with their audience directly – allowing them to retain them and provide better service,” Lacerda concludes.

For Microsoft, Tajmi’s development itself as a company that recognized the need to help the gastronomic sector with its innovations is an example of how technology is a sequential process with high potential for impact. “It all starts from the idea of ​​disruption and the spread of a service that benefits all consumers. Tagme’s market vision in understanding how the sector will need and its openness to these technologies is essential for the market to be more flexible and personalized to the consumer, and I am sure it will bring more innovations in the future” , commented Mariana Hatsumura, Director of Microsoft Brazil.

About Microsoft

Microsoft (Nasdaq “MSFT” microsoft) is enabling digital transformation in the era of intelligent cloud and intelligent edge. Microsoft’s mission is to empower every person and organization on the planet to achieve more. The company has been in Brazil for 33 years and is one of 120 subsidiaries of Microsoft Corporation, founded in 1975. In 2020, the company invested more than $13 million in providing technology for free to 1,765 NGOs in Brazil, benefiting from many of social projects. Since 2011, Microsoft has supported more than 7,500 startups in Brazil with donations of more than $202 million in cloud credits.

Tags: Microsoft Azure

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