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TheoremOne’s merger with S4Capital will accelerate their shared vision of disrupting the technology advisory ecosystem. (Graphic: Business Wire)
The merger will accelerate S4Capital’s transition into a technology and innovation company driven by a blend of art and science. As an innovation and engineering partner for Global 1000, TheoremOne will play an important role in this evolution.
Through the integration, TheoremOne will now have access to dozens of new resources, including media, content, data, and vertical analytics. The merger with S4Capital brings exclusive, innovative agencies into the orbit of TheoremOne, such as Media.Monks, a leader in branded digital experiences, content and marketing data.
“We wanted a partner who could act as an accelerator for our growth and was dedicated to helping us revolutionize the technology consulting ecosystem, joining forces with Media.Monks and S4Capital meant we would be working with some of the best talent in the world,” said Brady Prem de Forest, CEO of TheoremOne. The growth-focused entrepreneurial culture at S4Capital is something I’m sure will make our team feel at home.”
S4Capital plc (SFOR.L) is a new age/new age technology driven digital marketing and advertising services company established by Sir Martin Sorrell in May 2018. Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional and local clients as well as brands Influential business geared towards millennials. This will be achieved through the integration of leading companies in three areas of expertise: content, data, digital media services and technology, with a focus on “faster, better, cheaper” implementation in a consumer-focused “always on” environment and with a unitary structure.
Sir Martin Sorrell, CEO of S4 Capital said: “With the intersection between marketing, sales and IT still a central theme for brands and CEOs, we at S 4A Capital create a truly integrated offering for our clients that includes best-in-class technology services along with Combined with expert knowledge in content, digital media and data. We are delighted to welcome Brady, Will, David and their colleagues – their vision and ambition are undoubtedly perfectly aligned with our company.”
TheoremOne will continue to operate independently, and its leadership team will maintain operational control. Brim-DeForest will continue to serve as CEO, founder William Jessup as Director of Services and David Coleman as Team Leader and Integrated Teams. TheoremOne leadership will report directly to the S4Capital Executive Committee, with a broad mandate to further develop its capabilities and world-class client portfolio.
“We are excited to begin the next phase of TheoremOne’s growth and development with our partners Media.Monks and S4Capital,” said Will Jessup, Founder and Director of Services at TheoremOne.
“We are excited to share our vision of revolutionizing the traditional consulting model with Media.Monks and S4Capital. Together, we will leverage TheoremOne capabilities to drive the business transformation enabled by technology. This unique combination will bring tremendous value to our mutual client base,” said David Coleman, Partner and Team Services Director. In TheoremOne, “So Much More”.
TheoremOne is an innovation and engineering company that advises clients on product strategy, engineering, design, and culture, and collaborates with them to develop and launch technology-driven solutions to their most complex problems.
TheoremOne was founded in 2007 by Will Jessup (Founder and Director of Services) and has been led by Brady Prem De Forest (CEO) since 2017. With a team of more than 370 experts distributed worldwide (70% in North America), TheoremOne helps clients such as American Express, AT&T, Intel, Starbucks, Caterpillar, and many of the world’s leading technology companies conceptualize, build, support and operate their digital products, services, and experiences.
TheoremOne is chosen by clients when results matter most, turning the company into an agent of change and driving a transformation that includes not only technology, but also people, processes and leadership.
Headquartered in Los Angeles, USA, TheoremOne’s global team of engineers, designers, technology experts, investigators, strategists and consultants have deep experience in a variety of industries including consumer electronics, automotive, manufacturing, supply chain, healthcare, finance and entertainment.
S4Capital plc (SFOR.L) is a technology-led new/new era digital marketing and advertising services company, established by Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional and local clients and influencer brands geared towards millennials. This will be achieved through the integration of leading companies in three areas of expertise: content, data, digital media services and technology, with a focus on “faster, better, cheaper” implementation in a consumer-focused “always on” environment and with a unitary structure.
The digital segment is the fastest growing in the advertising market. S4Capital estimates that in 2021, the digital sector, for the first time, accounted for more than 60% of global ad spend, or $400-450 billion of a total of $680-700 billion (excluding more than $500 billion in promotional marketing). , the main target of the Amazon advertising platform) and projects that by 2025 global advertising spending will reach $975 billion, with an approximate growth of the share of the digital sector to 70%, accelerated by the impact of Covid-19. In fact, 97% of the projected growth in ad spending between 2021 and 2025 will come from the digital sector. Global spending on digital transformation (the primary target market for technology services) is growing at a compound annual growth rate of 21% and is expected to reach $879 billion by 2025.
In 2018, S4Capital merged with MediaMonks, the leading AdAge-listed creative digital content production company, led by Victor Knaap and Wesley ter Haar, and later with MightyHive, the market-leading provider of digital media solutions for professionals. Agencies led by Peter Kim and Christopher S Martin.
Since then, MediaMonks and MightyHive have joined forces with more than 25 content services, digital media, data, and technology companies. For a full list, visit the S4Capital website.
In August 2021, S4Capital launched its unified brand merging MediaMonks and MightyHive, which was renamed Media.Monks, represented by a dynamic logo featuring the iconic hexagon MightyHive. As an operating brand, Media.Monks supports S4Capital’s speed, digital expertise and efficiency and is the next step toward fulfilling its core promise to standardize content, digital media, data media and technology services.
Victor Knapp, Wesley Ter Haar, Pete Kim, Christopher Martin, Mary Busterfield and Scott Spirit have joined the S4 Board of Directors as Executive Directors. The S4Capital board of directors also includes Robert For Walker, Paul Roy, Daniel Pinto, Sue Previzer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Miles Young and Peter Rademaker.
The company now has more than 8,800 employees in 33 countries across the Americas, Europe, the Middle East, Africa and Asia Pacific, and has a current market capitalization of around £1.75 billion (about US$2.14 billion) and will be listed in the FTSE 200. The company has achieved unicorn status in just over for a year, a unique achievement in the advertising and marketing services industry. Sir Martin was chief executive of WPP for 33 years, turning it from a £1m shell company in 1985 into the world’s largest advertising and marketing services company, with a market capital of more than £16bn on the day of his departure. Its current market capitalization is £10.8 billion, dropping to third place after Omnicom and Publicis for the first time. Prior to this, Sir Martin held the position of Group Chief Financial Officer at Saatchi & Saatchi Company Plc for nine years.
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Andrew Upah PR for TheoremOne firstname.lastname@example.org
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