Technology: Understanding how LAN homes live in SP – 05/16/2022 – Mercado

As Reinaldo Soares, 64, was speaking to an article from Agência Mural, a customer was standing up to offer him his mobile phone in hand. The resident went to RPJ Tecnologia Lan House, located in the Nova Poá neighborhood, in Poá, in Greater São Paulo, because he had doubts about using the device.

This type of service is now routine in a lan house – a space that used to be used to access computers with internet access. Roxo, as Rinaldo is called in the neighborhood, charges $2 to $3 tokens for imparting his knowledge of how to use the functions of a cell phone.

The change in the Brazilian connection mode has promoted new services in these environments. To survive, especially in the suburbs, local homes were also converted into stationery stores, sales of electronic products increased and even became a kind of local post office, receiving supplies from the neighborhood.

“These are services we should add, right? Because today’s local house has no profitable comments, even though the kids need to do homework,” highlights Roxo, who has a bachelor’s degree in management and a graduate degree in Economic engineering.

This grouping circumvents changes in user behavior.

In 2008, the Internet Steering Committee placed more than half (52%) of Brazilians as frequent users of local homes. In 2014 it indicated only 22%.

Since then, cell phone access has wiped networks from surveys. Home, work or cell phones are now the main access points, according to Tic Domicílios (Research on ICT Use in Brazilian Families).

Due to lack of movement in Itaquera, Roxo moved and opened a new space in Nova Poá, where he has a family. One of her goals was to get her children, Gian, 35, Maiko, 46, and Reinaldo Jr., 40, into the job market.

But it was not possible to keep them all. “Revenues are too low, and not everyone can achieve sustainability.”

Children today work with management and marketing. Roxo and his wife, Regina de Jesus Dotra, 59, continued to work. They make handicrafts for sale in the shop.

The pandemic has increased the demand for digital assistance and remote work

Home to LAN remained open for another ten years until the Covid pandemic, but the company kept serving other digital services. It even helped residents request and receive emergency aid.

Re-opening in February 2022, with online services established and expanded, focusing on printing, product sales, and electronics maintenance. There is still a computer area, but in a separate place.

Reflecting on these cases, the couple seeks to expand trade by setting up small work offices, in light of the increasing demand for remote work after the social isolation caused by the pandemic.

Along with the new services, it resists virtual games. Classics like GTA and Counter Strike are still on the devices, but 12-year-olds, who are frequent customers, are already starting to be interested in new games, including Minecraft and Lego Star Wars: The Skywalker Saga.

“And it’s nice to see them interact. Then one of them plays a game here and another there, and they end up having a challenge between themselves, at these games. And that still exists at home, which ‘can’t be done’ over a cell phone,” Purple comments.

Four kilometers away, in downtown Susanoo, between lotteries, cafeterias, and markets, a row of young boys rest in front of computers in a garage at Eletro House.

There they talk, shout and interact with each other or with someone on the other side of the screen. But the gaming scene is different.

Claudio Ferrari, 38, a home owner who has been working for a long time. 13 years old at the same address.

Open world games are those in which the user is free to explore and carry out activities in the scenario developed by the game.

After graduating in IT, Ferrari created the tiny house to continue a family tradition focused on commerce and united with a passion: gaming.

If the boys were still playing, the interaction had changed. “I hear their conversations: ‘Oh, I’m playing with someone from Minas Gerais, one from the States. An unimaginable connection to the domestic home boom in the first half of the 2000s.

Another factor of nostalgia for the heyday of the local house boom was the famous “corujões”. An activity where the audience spends the night playing inside the venue.

“It’s not even possible to count how many owls we’ve made, people who are going to play and spend hours and hours playing,” Ferrari recalls.

Even with a young audience, 15 to 32, attending the venue, operating restrictions put an end to owls.

Today, while young people remain in the games, a large part of the audience comes for prints and copies of documents and biographies. “I came here recently to print prints. I don’t have a printer at home, it’s always been useful to me,” said client Almério de Cássio Rodrigues, a municipal geography teacher, while waiting for a printed document to be handed from Ferrari’s hands.

Ferrari says it’s changing often, experimenting with new options, from sweets to a fridge with soda, an idea that had to be scrapped due to the high energy consumption. There is still a portico at the entrance to the local house. Initially, up to three machines were installed.

Old people are looking for the device and gather together after work to play games and miss the old days, as well as young people who discover a new activity they didn’t know about.

“A lot of people can’t have a computer at home, especially gaming computers that are still very expensive today,” Ferrari says.

Do a search on the Therabyte website, which specializes in selling computers, a machine of this type designed to carry game graphics and videos without crashes and with good performance, ranging between 3,500 and 15,691.

In a LAN house in Suzano, an hour to play games is $3, in high-capacity PCs for virtual games. But Ferrari points out: “It wasn’t even close to what it was in 2009, because it wasn’t just gaming. People were looking for a lot to use social networks.”

The pandemic has made homes a reference point for deliveries

Another market that has also become a focus for these companies is deliveries. During the pandemic, Mercado Livre and Shopee contacted Roxo to offer a partnership to deliver and pick up merchandise throughout the neighborhood.

In Mogi das Cruzes, the X Lan House pier and the Papelaria district have seen something similar. In the foreground, a banner with different icons of delivery services such as Mercado Livre, Shopee, Magalu and Amazon appears on a yellow background.

For Thomas Machado dos Santos, 36, owner of the establishment, the partnership was a salvation, along with an expansion of the stationery business, in July 2021.

“At first I thought it wouldn’t work out well, because there were too few chests [de mercadorias]. Today is going really well. On average, there are 300 boxes each day.”

In addition to the pandemic issue, Tom, as he prefers to be called, comments that the installation of apartment buildings in the neighborhood has reduced the use of computers. Before the epidemic, there were 15 machines, today there are only 6.

The place also offers space for backpacks and toys, which share the space with gift wrapping, school supplies, headphones, a flash drive, keyboard and mouse, and some snacks and sweets – the first items to appear in the catalog alongside the machines.

When Tom started, in 2006, “there was an audience lined up”; The decline in movement began to be felt even more in 2018.

“Today, people are really looking for a lot to do with documentation, a second way to bill, and a bit of INSS. With the pandemic, there’s been a lot that needs to be done via digital, and there are people coming here looking for that. From a location near the neighborhood to print a document. “.

Among other quick services that Tom performs, he mentions downloading music to a CD and transferring data to a flash drive or mobile phone.


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