Artificial intelligence is conquering football and becoming a key piece for clubs – Época Negócios

Football, football field, stadium (Photo: Thomas Serer/Unsplash)

Artificial intelligence is becoming an important part of football (Photo: Thomas Serer/Unsplash)

The use of artificial intelligence in the routine of football clubs has become a reality. In football departments, technology is used in areas such as performance analysis, physical and technical reports of athletes, attracting promising youngsters and evaluation of signings. In addition to the clubs, FIFA, the highest sporting entity, is already using technological resources to reduce errors and raise the level of competitiveness of world football.

Data Scientist Internacional CEO Eduardo Seligman states that the information obtained through the use of technology is fundamental to decision-making by the Board of Directors and the Technical Committee. “Here at Inter, and in other teams as well, a lot of the information we get is generated through algorithms and automation. It’s the data that affects aspects such as athlete capture, performance monitoring and analysis,” Seligman explains.

For Bruno Maia, CEO of Feel The Match and CEO of Sports Innovation, technology is fueling a real transformation in sports. In the opinion of the expert, good use of artificial intelligence and data reading should be used to develop and update the method.

“Access and the ability to interpret data is the foundation of all the transformations that football is going through and will live through in the coming years. The use of artificial intelligence technologies seeks to accelerate these two things, as well as offering inaccessible or very expensive solutions and human skill technologies in a scalable way.”

But what is artificial intelligence? Basically, it is a machine that “imitates human intelligence” to perform tasks and improve itself based on the data and information it receives. With the aim of bringing clubs, entrepreneurs and players together on the same platform, the “Chronus Sports” app, from Mooh! Tech, registered professional athletes last Tuesday. In the app, managers, coaches and managers will have access to information such as match history, technical reports, physical conditions and general picture analytics for players.

The technology, which produces reports with technical, health and reputation attributes, has been validated by MBP School, a training school located in Barcelona, ​​Spain. Atlético-MG, the current Brazilian champion, and striker Hulk, one of the highlights of national football, have officially announced that they will both score on the podium. The club and sports are announced in partnership with FootCoin, one of the investors in the app.

“The app is up to the professionalization of comparisons between athletes and revolutionizing the relationship between players, clubs and business. There is also a social function to highlight amateur athletes who are working in mock conditions and will be able to record their evaluation work on the platform. With Chronus Sports we hope to achieve Technological advancements in the world of football, providing solutions and promoting the development of sports in the country,” explains Everton Cruz, CEO of Mooh! Tech.

FIFA, world football’s governing body, has announced that it will use artificial intelligence to improve the performance of the VAR. The goal is for referees’ decisions to be made faster and more accurately, at which point the appeal is often criticized. The concept is that technology can be more active in reviewing obstacles. The new system has between 10 and 12 cameras mounted on the surface of each stadium, plus sensors that, combined, will track 29 points per athlete, 50 times per second.

“Whether it is used to maintain player health or help determine the best group of players for a match, AI is helping to change the world of football as we know it. Technology and football are building a relationship that can change more than just the way the sport is played,” he says. Jorge Braga, CEO of Botafogo.

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