Startups offer technology courses and are only charged after hiring

DANIELA ARCANJO / SÃO PAULO, SP (FOLHAPRESS) – As of 2020, 21-year-old student Livia Brasil has not had a career in technology. “I was totally human. Health, at the most,” she says. In high school, he considered studying geography or psychology and made a second choice in his last year of school, before enrolling in the UFF (Universidade Federal Fluminense) in 2018.

At the start of the pandemic, when I was in my third year of college, frustration with remote classes led to yet another resentment. “My idea was to become a teacher. I wanted to pursue an academic career, get a master’s degree, a Ph.D., and teach at a university,” she says, who sees her desire waning with the scenario of research in Brazil.

The announcement of educational startup Driven was the trigger: The idea of ​​taking a course and paying for it only after she had set it caught her attention. “It’s kind of assuming that you have nothing to lose. You do that, if you start working, you pay, and if you don’t, that debt will eventually die,” he says.

The Shared Success Model – or ISA, which stands for Income Sharing Agreement – was created in the United States in the 1950s and was driven by the hot technology market in Brazil. In addition to Driven, Trybe and Cubos Academy are examples of initiatives with the same purpose.

“It’s an old model, but it was never deployed,” says Driven founder Paolo Montero. “When demand is high, it makes sense to train someone and earn money only after they have an employee above a certain salary.”

In Livia’s case, the cycle completed without major problems. She successfully selected the course, which only accepts 2% of applicants into a competition of 50 people per place, studied for six months and landed a job at OLX on the last day at startup, when I started paying for her training.

It is a very different reality from what he observed in his previous area.

“In psychology, I’ve never come close to getting a paid internship, and the outlook even after graduation hasn’t been very promising. And technology is just the opposite. It’s a very hot market, with plenty of opportunities for those just starting out,” she compares.

According to Montero, his case is no exception. In the last course 60% of the class worked per week, and in the month the number was 94%. The average salary for graduates is R$6200, which allowed to increase the income range for starting payments, from R$3,000 to R$4,000.

Part of the success is due to the time reversal of your job search. Driven has about 80 partner companies that, in the last two weeks of the cycle, have moved to class, introduced themselves and opened internal selection processes.

In her class, Livia says, “virtually everyone” was switching fields because they saw no way out in their career. “Many people are graduating in engineering and have no hope of getting a job, and some come from far away, from the humanities. I even joined OLX with a girl actress.”

According to a survey conducted by Brasscom (Association of Information and Communication Technologies and Digital Technology Companies) at the end of 2021, Brazil trains 53,000 people in courses with a technology profile, but needs 159,000 of these professionals annually. Expectations indicate that the deficit will reach 530,000 in 2025.

With interest rates rising around the world, the trend is for liquidity in the sector to return to normal, but in the past year, $9.4 billion (about R$53 billion) were injected into the Brazilian innovation market, nearly 2.6 times What companies in this sector have captured in 2020.

The power extends even to companies that are not focused on technology.

Galena, an educational technology company that also uses the Shared Success Model, is preparing former public school students between the ages of 18 and 24 for the job market. Although it has more traditional companies, such as Unilever, among its partners, most are in the innovation sector, such as iFood and Quinto Andar.

“There are a lot of companies in this world of technology, startups, because they are companies that grow a lot and generally have large sales territories,” explains one of the founders, Guilherme Luz.

The company, which is completing one year this month, is currently offering only one course in sales and customer service. Graduates must earn at least R$2,000, under the CLT system, to start paying for the training, which can cost from R$3500 to R$6500, depending on the reimbursement term. If the young man does not get a job within three months, the debt dies.

According to Luz, 100% of the first group are working, and from the second group, which ended a little more than a month ago, more than half are working. The idea now is to expand. In April, the company received a contribution of US$16.7 million to expand its business: from 230 people trained in 2021, it is expected to reach 1,500 young people in 2022.

“Galena was created to serve 40,000, 50,000 young people a year,” Luz says. “Education for a few Brazil has already shown that they know how to do well. We want to be another successful educational case for many.”

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