In 2021, the capital of Paraná won the title of the smartest city in Latin America with Vale do Pinhão, the entrepreneurial and innovation system.
Information technology (IT) was the second fastest growing sector in the country in 2021. In the past three years, 80,800 CNPJs of IT companies have opened in Brazil. 93.7% of these were micro-enterprises. São Paulo, Rio de Janeiro, Curitiba and Belo Horizonte were the cities with the largest number of new CNPJs in IT. The data is from the Cortex sales intelligence platform. One of the main results of this growth is the demand for skilled labor. According to the Association of Information and Communications Technology Companies (Brascom), the sector increased by 18.3% in 2021. The entity indicates that the demand for professionals in the fields of software and IT services will reach 800,000 vacant jobs by 2025.
In the capital of Paraná, Datalege Consultoria Empresarial, founded three years ago under the General Data Protection Regulation (LGPD), sees strong demand for a new professional profile: DPO (Data Protection Officer) – or a data officer, who is responsible for the interface between the company, government agencies and personal data owners. “DPO is already a strategic role in companies. He is a professional who needs a lot of knowledge in the field of IT, but also has a deep knowledge of Brazilian legislation. As a result, many people who previously worked in sectors such as where engineering or law decided to invest in these The profession, which is mainly attracted by high salaries,” highlights Mario Tooze, managing partner and coach of the company.
The average salary for this professional in Brazil is R$19,600, according to Vagas.com, which specializes in professional recruitment. The starting salary is 16.6 thousand Brazilian riyals and can reach up to 21.4 thousand Brazilian riyals. The values stimulate the search for specialized training and within three years, Datalege has more than 500 specialists on the DPO course.
Business specialist Diogenes Malakias, CEO of Grupo Gether, a holding company of 13 companies, highlights that the Covid-19 pandemic has accelerated the use of more technology by companies in all sectors. The demand for professionals must continue to grow faster than the supply of the workforce. For Malaquias, at least half of the available places remain open. “There is a shortage of programmers in the market. We are facing a great deal of harassment from the foreign market, it is humanly impossible to compete. And companies already have to train a developer there at the base, because they can no longer hire. Doctor of 20 years ago. In software development, it will be There are more shortages with each passing year, because demand is much higher than supply,” he points out.
In 2021, the capital of Paraná won the title of the smartest city in Latin America with Vale do Pinhão, the ecosystem for entrepreneurship and innovation. According to estimates by the Curitiba Development and Innovation Agency, the city has at least 15 accelerators and incubators, 14 research and innovation centers and five technological universities. The entire metropolitan area has more than 1,400 startups, according to Mapping of Startups Paranaenses 2020/2021. In addition, among the 21 “unicorns” – technology companies valued at more than 1 billion US dollars – there are three Brazilian companies in the capital of Parana: Ebanks, Madeira Madeira and Oliste.
In addition to international recognition, developments in recent years have helped the city secure its position as an “innovation friendly environment”. In 2021, Curitiba was named the smartest city in Latin America (Latan Smart City award), the most entrepreneurship in the country (Connected Cities Ranking), and its Economic Recovery Plan was selected as one of the six most innovative cities in the world (World Smart) City Awards).
Do you want to learn more about technology?
Receive the daily newsletter of the AMANHÃ group. Register here and also access the Grupo AMANHÃ group of publications.