Technology for Compliance: How Using Big Data and AI Can Reduce Risk and Prevent Fraud | SEGS

By analyzing billions of information in a short period of time using digital tools, they make internal controls and compliance more flexible, accurate and measurable.

Risk analysis using big data is one of the main possibilities for fraud prevention and compliance risks. Artificial Intelligence (AI) is a great ally to prevent fraud in using digital channels to make purchases and make payments. In a corporate environment, the word “compliance” is related to compliance or the integrity of the company.

Using big data analytics, companies quickly detect and correct potential threats, which generates efficiency and agility in the work of analysts. The use of artificial intelligence provides a great deal of firmness in making decisions, making it quick to generate reliable answers while analyzing billions of information in a short period of time. Based on this information, managers are able to make decisions based on real data and not on the feeling or just individual experiences of the managers in the past.

“Big data is a strategic tool used to collect, organize, analyze and interpret a large volume of useful data to generate valuable insights that assist business managers. The entire team. It also reduces errors and reworks in the flow of management activities,” said Melissa Bentidou, CEO of proScore, the credit bureau and authority. Scoring, internal controls and compliance are becoming more flexible, accurate and measurable.

According to the CEO, his ability to analyze risks is expanded when big data is combined with artificial intelligence and machine learning techniques, which allow predicting behaviors and indicating trends. “Everything in the market is driven by data from customers, competitors or partners. The information generated every second has tremendous strategic value for companies across the board,” Melissa said.

Melissa Pintido highlighted that today big data doubles in size every two years, and in the two-year period (2019-2020) has produced so much data that anything has been generated in human history: nearly 350 zettabytes.

“As companies adopt digital transformation processes, which have been further accelerated in the Covid-19 pandemic, they have allowed more digital footprints to be extracted and supported with more robust analytics, helping to define strategies, business policies and compliance. It is essential for companies that want to modernize. It goes beyond mechanical automation. , includes cognitive processes, which generate the ability to learn. An artificial intelligence system is capable of performing not only repetitive, multiple and manual activities, but also those that require analysis and decision-making”, executive.

The specialist adds: “Processing by ‘bots’ allows for safer and more secure flows, as they are excluded from manipulation or value judgment, which is typical of human processes. The machine will analyze without interfering with the outcome. This enhances the integrity of information that is essential for compliance.” , highlights the specialist.

With technology’s ongoing impact on business, delaying a company’s digital transformation could make it a potential victim of scammers. They are also more susceptible to innovations launched by competitors, which cause losses. The adoption of new technologies is not just about transforming a business model into something more modern, but having the power of new tools, increasing production volumes more efficiently, and increasing competitiveness and profitability.

About Melissa Pentedo

Graduated in Business Administration from PUC/SP, with majors from The Disney Institute, School of Business Law, Ohio University and Business Administration from University of Akron. He began his career in the commercial development sector in 1995 until he founded proScore Tecnologia in 2000, a digital credit bureau and registry authority. With over 19 years of experience in the management and technology field, he is the CEO of the company and in 2018 founded Bancoin, a financial and social inclusion fintech company specializing in unbanked individuals.

About proScore

proScore Tecnologia is a digital credit bureau, registry authority, and specialist in big data and data intelligence, as well as decision engines, with the goal of developing complete, customized, business-focused solutions with technological quality, security and speed. The information provided by proScore assists in decision making, whether regarding credit, collection, fraud or customer prospecting; In addition to cleaning and enriching old databases. With more than 20 years of tradition in the Brazilian market, it is the only office with 100% national capital.

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