Football Clubs League: The best example of this is next door!

In recent months, the news about the creation of a new football club league with the aim of managing all the commercial assets of the competitions and enhancing revenue generation, has gained great importance in the sports media and caused many doubts in the minds of millions. From the Brazilian fans.

The sports league model was contemplated for many years in Brazil, but gained strength and prominence after Edinaldo Rodriguez won the presidency of the Brazilian Football Confederation – the Brazilian Football Confederation, in which he indicated to the clubs that he would support the independent initiative of sports entities, which, encouraged by the new regulations of the SAF – Sociedade Anônima do Futebol, I realize that this may be the right moment to take advantage of this initiative, as the eyes of major global sports investors are focused on Brazilian football.

Inspired by the Premier League and La Liga, the national club leagues in England and Spain respectively, the potential for internationalization of the brand, broadcast of games to hundreds of countries, product licensing, exchange of clubs and professionals, offer development, standardization of promoters, entertainment, innovation and foreign capital investment are the nuances Which fills the eyes of any sports entity that is heavily indebted and without any prospect of financial structuring, in this case 99% of the football clubs in our country.

Indeed, both leagues should be an example to create the Brazilian model, but it is necessary to study and learn from the various mistakes made at the beginning of their journey to success and who knows, one day they will be able to fight for the position of the main league of world football.

In the midst of much speculation and debate, the split between teams has always focused on the issue of revenue splitting. Clubs with more fans and a history of titles want a greater share of the league’s revenue, especially on television rights, than clubs with less representation in these aspects but will always be the majority in any democratic grouping. So, how do you balance this fight? With so many examples out there, no one in football has yet realized he’s taking a step and visiting his ‘little brother’, futsal.

The National League was created in 1996 by the Brazilian Futsal Confederation, and liberalized itself in 2014, becoming the LNF – National Futsal League and is now 100% managed by 23 franchisees. A democratic model, where each franchise has the same voting weight, and after four years they elect an executive board consisting of a president, three vice presidents (administrative/financial, marketing/communications and technical/competition) and the understanding that the larger share must necessarily share revenue equally in favor of competition. All rights to LNF Arena, TV and sponsorship are collected and managed by the entity that follows the direction of the strategic plan approved by the general meeting and all profits from the competition are divided into equal parts!!

“Ah, but it is not fair that Flamengo and Corinthians get the same from Avaí….” , in fact this is not fair, but this solution can only be equated in light of the changing properties. In futsal, the pay for each view is distributed proportionally according to the number of subscribed fans, that is, the so-called big clubs begin to generate up to 30% more revenue than the clubs that are less attractive to the audience. Licensing of league products, promotional actions with arenas fans on match day, digital marketing campaigns and performance with fans are some examples of variable revenue that will certainly enhance the billing capacity of these larger clubs, but the starting point and validation of the Liga concept is equal and allows all entities to have the opportunity to conquer Its area is at the top.

The Libyan National Fund was the basis for the creation of government federations, which today operate in the same model in 26 states, collaborating to promote the method, which includes more than 14 million practitioners in Brazil. This year, the LFF – Women’s Futsal League, was also created, with the same CBF seal and inspired by the men’s LNF. The understanding is very simple, fixed income is distributed equally to everyone and variable incomes will reward those who do a better job, translation, a great club will not stop being great if you give up on its cause of structuring an entity with true equality among its members, it will lose very little revenue.

As the great musician Ruggero Flosino once said: “Love can be on your side.”

Photo: Joao Duarte

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