Companies are implementing strategic plans for digital transformation – cities

Photo: Propaganda / Dino

According to Gartner’s latest estimates, global spending on information technology (IT) should total $4.4 trillion in 2022, an increase of 4% over 2021. In this scenario, the logistics sector – essential to the economy – continues to implement a strategy of plans for transformation. digital.

According to Luft Logistics CIO, Gustavo Saraiva, the complexity of a companies’ strategic plan for digital transformation is not just about technology or automation. “It is directly related to a much deeper and more rooted process, the mentality (mind _ mindt) focuses on innovation and continuous investment in people and organizational culture,” explains the CEO.

In the case of supply chain logistics (Suppliers), digital transformation has a role in regulating and improving productivity, using technology where it is truly needed and making operations more flexible and resilient to potential instability, as was the case with the Covid-19 pandemic.

“A good digital transformation plan proposes using technology in the service of enhancing and improving operations in operating sectors – in the case of Luft, agri-business, health, e-commerce and retail – adding value. By encouraging creativity and interdisciplinarity and through new solutions, it is possible solve traditional problems,” he says.

According to him, in this development technology joins cognition and will. “The company’s context for this transformation is top-down, with clear guidelines,” he explains. “In our journey of change, the customer is at the center of everything. It is a large-scale process that begins with the adaptation of the managers, employees and customers themselves who together drive the change processes. The logic is the logic of the digital world, rapid response and flexibility,” he adds.

The company’s digital platform is based on technology, transparency, and collaboration. In it, Luft organizes and makes available all information related to the logistics chain, turning logistics control into a competitive advantage for its customers.

In customer service, one of the novelties is the virtual assistant LIA (Luft Artificial Intelligence). The bot It responds to pre-set services and assists customers with instant information about, for example, order status, scheduling, delivery forecasts, billing frequencies, and photo of delivery receipts.

Serialization of medicines as a service and environmental disposal of medicines

In 2021, Luft Healthcare launched its sequencing drugs as a service, In partnership with LABORPACK, INEL and R&B Trastreabilidade Brasil. The company has been developing the system in support of Brazilian legislation since 2014, while maintaining a specially designated area for this process. The innovation team is part of a developers pilot project integrating with Anvisa (National Health Surveillance Agency), with all licenses, certifications and GMPs in the field.

At the same time, a new environmental disposal service for pharmaceutical products within Luft Healthcare’s headquarters in Itapevi (SP), in partnership with First Ambiental, was another step the company had taken as a service center for Industry 4.0.

Culture focuses on innovation

A culture of innovation has been in place at Luft since its inception. Examples in its path include the establishment of the Night Express Transport in the 1980s with the launch of night deliveries throughout the Southern District; Complete tracking of the truck fleet since the early 1990s; debut in the health sector in the late 1990s; and the inpEV Sustainability Project, for the reverse logistics of packaging empty pesticides for recycling or correct final disposal at Luft Agro, in the early 2000s.

The establishment of Luft Solutions, specializing in e-commerce and retail logistics, in 2005, was another important step, as was the establishment of the corporate area, in 2009. At Luft Healthcare, the control tower was implemented, in 2018, another milestone of innovation. In 2020, amid the height of the air network shrinkage due to the Covid-19 pandemic and as air freight for medicines, Luft Healthcare has ensured drug delivery across the country.

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