Infosys says consumer behavior and customer focus drive app development and update

The development of the information technology sector has expanded at a rapid pace. Last year, a survey conducted by the Brazilian Association of Software Companies, in partnership with IDC, indicated that the software development market is expected to grow more than 10% in Brazil. According to Infosys, the numbers prove a significant change in tech’s consumption habits.

According to the survey conducted by the International Data Center this year, the outlook is that there will be a growth of about 4.2% per annum in the revenue of the IT sector over the next five years. Among the activities affected is the development and modernization of applications, which made companies offer their customers much more than just a functional application, but an integrated and personalized experience in the digital field, without neglecting the innovative nature.

Rodrigo Melo, Head of Software Development and Maintenance at Infosys Brasil, comments that to make these changes, it is essential to rely on the help of teams with exemplary expertise to understand the real needs and develop the right product for each experience. The main challenge for the teams is to convert legacy systems, with ancient languages, into current and modern applications, able to receive integration with other systems and platforms that were developed later.

“This movement is not new, but recent changes brought about by the pandemic and digital transformation have accelerated this process in organizations. In addition, there is an element that is underpinning this service transformation, which is the evolution of the Internet, with the arrival of 5G and the increasing integration of cloud solutions to provide services” Office anywhere,” he comments.
The CEO also emphasizes that with these innovations, it is possible to invest in IoT solutions more efficiently, and to offer products that accompany the modernization of the IT sector with more powerful, secure and current functionality. This is because, to reinvent itself in the technology marketplace, the company needs to stay ahead and be competitive.

To illustrate the impact of this investment across the entire technology chain, from development to the end user, Mello presents the main advantages of updating the app:

• Customer Loyalty: With a modern and easy-to-use application, the company can use intelligence to capture important data on customer behavior and the true interests of each consumer, providing a more personalized experience.

• Gaining Credibility: An updated system capable of performing integration with other platforms in a secure manner that generates greater trust in the company, making the use of these features increases credibility and helps combat common obstacles in the digital environment.

• Brand recognition: Depending on the goals of the company using the application, it is possible to promote itself through it in a unique way, which increases brand recognition for a particular service.

• Team Mobility: The update also brings benefits to the company’s employees, providing greater flexibility for the team. An application that allows an employee to communicate with his superiors easily and instantly, for example, evaluates recent options such as working from the home office system.

• Greater Productivity: In addition to mobility, business management applications also help increase the speed of information. This means that they are very useful for bringing information to life and simplifying processes such as decision-making by managers.

“With a modern and integrated application, it is possible to improve customer mobility, orient them more clearly to the company’s solutions and the opportunities it presents, generate new business and customer loyalty, as well as provide a safe and in constant updating environment, and walk together towards the development of the technology ecosystem in a more efficient and assertive manner Milo adds.

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