In addition to the rise of influencers, the rise of social networks has spawned an even more curious phenomenon: the phenomenon of virtual influencers. It is the kind of mascot of brands or simple human creations full of sway and charisma that attracts the attention of millions of users on the platforms and even gets a verification stamp.
The minds behind the dolls come from all over the world, from South Korea to Brazil. According to Virtual Humans, a website that specializes in “virtual humans,” these bloggers receive three times more engagement than regular humans.
The platform listed the 10 most followed virtual influencers in 2022, adding the number of followers on all social networks. Among the names on the list are Lu do Magalu (in first place) and CB das Casas Bahia (in fourth place). Check out the full ranking below.
1. Lou de Magallou
Lu was created in 2003 as the sound on the loudspeakers for Magazine Luiza stores. His first human appearance was in 2009 on the brand’s YouTube channel. Today, with more than 55 million followers on the platforms, she introduces the company’s new products through videos.
Created in 1959, the most famous doll in the world has adapted to the new generation and has acquired profiles on social networks, where it publishes content to empower and educate children. His YouTube channel alone has over 10 million subscribers.
3. Nobody’s Sausage
Yes, one of the most followed hypothetical influencers is the colorful “sausage” with a face, arms, and legs. Nobody is a successful sausage on networks with their viral dances, always browsing for trends. On TikTok, he has 14.1+ k followers. In 2021, she was named the fastest growing virtual influencer, even starring in campaigns for brands like Hugo Boss.
4. CB Casas Bahia
In 2017, Casas Bahia decided to “age” its small mascot, which had already been known for years by the company’s consumers, and created a virtual teen to accompany its campaigns. It’s called CB, and it has Facebook as its main social network, with over 5.3 million fans.
Created in 2019, FNMeka is a robotic rapper with a cyborg aesthetic. On TikTok, he posts content focused on viral and shocking challenges to an audience of over 10 million users. The influencer sold a video as an NFT (non-fungible token) for $14,000.
19-year-old Mikaela became known as the first ultra-realistic virtual influencer to gain popularity and become the current. She takes her followers (over 3 million on Instagram and 3.5 million on TikTok) through her daily life in Los Angeles. The young woman has appeared in campaigns for fashion and tech brands and launched her own NFTs.
7. Hatsune Miku
16-year-old anime styled Hatsune Miku is a virtual idol in Japan. Her success came after she became the face of Crypton Future Media, the distributor and maker of Vocaloids (computer generated audio software). Hatsune has reached such a high degree of popularity that it sells holograms of songs that fans demand. Her YouTube channel has more than 2.1 million subscribers.
8. Cupcake good advice
Another influencer built around food is Good Advice Cupcake, a gorgeous cupcake that aims to convey inspirational – and sometimes comedic – messages to its followers (2.4 million on Instagram and 2.3 million on TikTok).
9. Any Malo
Another Brazilian on the list is Any Malu, her cartoon heroine on Cartoon Network, “O Surreal Mundo de Any Malu”. On social media, fans can follow more about their daily lives, as well as watch excerpts from episodes. On YouTube, Any has more than 3.3 million subscribers.
10. Tito Lazzaro and Katie B
Animal Tito Lazzardo and Catty B duo take them to a whole new level in their dance challenges, popular on TikTok. The profile on the platform was created in 2020, and has more than 5.2 million followers.
[Bônus] 11. Minnie Mouse
The classic Disney cartoon character also jumped on the bandwagon and became a virtual influencer. On the networks, Minnie posts pictures of her everyday life, such as cricket games with Daisy and meals with Mickey and Pluto, as well as special ads. She has already grabbed the attention of more than 4.5 million followers on Facebook.
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