Technology is the new horizon for rural and urban work

Dia do Trabalho is a reflection of the labor market transformations of the coming decades in Brazil. There is a consensus among labor market scholars: many current professions will cease to exist in the coming decades. These are the reports prepared by international organizations, such as the World Economic Forum and the Organization for Economic Cooperation and Development (OECD), which warn of this change, which will affect companies, governments and mainly workers. The professionals heard by the Tribunal say that this change has already begun and that the professionals in the market today need to keep updating and learning.

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The topic is no longer an “exercise in futurology” and is already gaining ground in local discussions. In the Apucarana, debates on this topic have continued for at least four years. The “Conecta Apucarana” project brings together public bodies, companies and institutions of higher education, focused on the accelerated changes in the labor market and in industry. The word “innovation” has become a mantra. There is an awareness of the need to create an environment conducive to this reality, which is taking great strides.

Tiago Cunha, Sebrae-PR consultant at Apucarana, explains that the technology behind this change. According to him, all sectors are already affected by technological shifts, which will radically change the picture of jobs. Therefore, Labor Day – celebrated on Sunday (May 1) – should be a reflection.

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“Technology does not exclude jobs, it replaces them. What a worker needs is to constantly look for new levels of training. You have to look around and notice the changes,” he advises.

The consultant notes that studies point to the end of half of the jobs that exist today by 2030 or 2040, but that would not be a cause for despair. “Automation is already an ongoing process, but now many companies are already working with the metaverse,” he quotes. The metaverse, the word the media gained by creating Meta by Facebook, is essentially a concept that blends augmented reality with virtual environments, that is, an experience in a virtual space with effects from people’s real lives. For example: surgeries that are performed remotely, courses where students don’t need real bodies to learn, among other “receptors” that have nothing to do with science fiction.

Thiago Cunha says technology is advancing faster than people think. Today, Information and Communication Technology (ICT) can be considered the most visible face of this changing world. However, all sectors are affected, from medical surgeries performed by robots to agribusiness. Drones are increasingly gaining ground, working in spraying or data collection. This, however, is only the beginning. Recently, there was a demonstration of the use of 5G technology in agriculture in Londrina, where the combines are operated remotely, without a driver. It’s closer to people than you can imagine,” he quotes.

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The Covid-19 pandemic has hastened this transformation process, particularly with regard to the issue of home office as well as possibilities for remote communication – and education – says Lindinalva Rocha de Souza, University Professor in People Management, Abukarana Campus, Paraná State University (Ansbar). .

She says educational institutions are adapting their curricula, bringing student training closer to the needs of the labor market.

The teacher says that the worker needs to be recycled permanently. “It is essential to keep up with changes in your area of ​​expertise. Technology will be present in all jobs of the future.”

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favorable environment

Where does the Apucarana enter into this entire technological transformation? Municipalities that create conducive environments are taking the lead, says Thiago Cuna, a consultant to Sebrae-PR. In addition to the “Conecta Apucarana” project, which hosts many events aimed at innovation, universities play a major role. The Engineering Center at the Federal Technological University of Paraná (UTFPR) is an Apucarana asset in this new technological frontier.

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According to Tiago Cunha, colleges are adapting their curricula to more practical projects and procedures. However, the consultant notes, companies are also paying attention and moving on. “In Apucarana, for example, there is a company that has a study that predicts the complete production of the cap in one machine, which will – and a lot – affect the sector, especially in terms of jobs.”

start

ApukaSoft is a startup from Apucarana that has been betting on innovation. Formed by three partners, the company is engaged in software development and its goal is to use technology to solve people’s problems.

A participant in the “Conecta Apucarana” project, the startup is one of the protagonists of this “innovation environment” that Apucarana promotes. The highlight of the startup is the creation of the Basic Basket Card (CCB), which must be certified by the Apucarana City Hall. The proposal is that the new system replaces the delivery of basic food baskets. The card will be used by families in supermarkets, grocery stores and markets across the city. The proposal is to eliminate bureaucracy in purchasing basic food baskets by the municipality.

Now is the time for projects related to the field of innovation, says Paulo Gato, a partner at ApukaSoft. “What we really hope is to inspire young people. Not many believe in the potential of Apucarana, but it is possible to implement innovative projects focused on the technology field. This is our dream: using technology to promote changes in people’s lives. The Basic Basket Card is the first project in this sense,” he says

By Fernando Klein

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