When Money, Money and Emotions Meet – Evandro Mello – Estadão E-Investidor – Major Financial Market News

  • A child, even with a little conceptual conception of money, is actually able to feel some kind of emotion when a parent says he or she doesn’t have the money to buy a particular toy or candy.
  • Think of a consumer item that you really want, like a cell phone. If you have money to buy it, your feelings will be happiness, contentment and strength. If you don’t have circumstances, the feelings will be of anguish, deprivation, and sadness.

Understand the subjectivity behind Cash Perhaps one of the key points to reveal our behavior in relation to Finance Personal. Everyone knows, rationally, that saving money is important. But why do most people still not do that?

When I interviewed Valeria Meirelles, a psychologist specializing in the psychology of money and a member of the Scientific Council of Multiplicando Sunhos, she explained to me the power of our emotions when it comes to financial behavior. “Before we see the world rationally, we see it through our emotions. Money, as part of our world and our culture, is also viewed against the background of feelings,” he said.

A child, even with a little conceptual conception of money, is actually able to feel some kind of emotion when a parent says he or she doesn’t have the money to buy a particular toy or candy. Also when you get what you want most with money.

In general, money is associated with both negative emotions, such as greed and greed, and positive emotions, such as feelings of security, stability, and contentment. These feelings can be activated in the same person in different situations.

However, the social context in which we include and the upbringing we receive from our families directly influence our perception of the subject.

For the young Multiplicando Sonhos, who live on the outskirts of the city, are from the poorest social classes and have been working from an early age, money is about effort, survival and making dreams come true. For middle-class youth, money is already a more natural thing, associated with security and personal satisfaction.

Of course, money is a concern for most people. However, if for the first example this is a current anxiety related to the fear of imperfection, then it is a current anxiety for the second example, mainly related to aspiration.

consumption

Think of a consumer item that you really want, like a cell phone. If you have money to buy it, your feelings will be happiness, contentment and strength. If you don’t have circumstances, the feelings will be of anguish, deprivation, and sadness.

Many things are related to status and social approval. Therefore, they directly affect our concept of self-worth. Having your money and being able to buy your own things generates a feeling of well-being and independence that pushes you to go more and more in the same direction.

The lack of financial stability and constant worry about having enough money to pay the bills also have emotional effects. Not for nothing, the crisis of 1929, the largest period of economic downturn and collective indebtedness in the United States, became known as the Great Depression.

In Multiplicando Sonhos we have included a file financial education An entire class in economic psychology, because we know that emotions and feelings, if not identified, can make people’s financial situation worse when making decisions.

self-knowledge

Emotions are like behavioral compasses. Therefore, it is important to determine what kind of emotions you feel and in each situation. “From the moment you identify feelings, you have to look for why they appear in this context. Does it have to do with your family background? With the fear of loss? What do these feelings say about you?”, says Valeria.

The influence of the family plays an important role when it comes to affection, the problem may be in the good or the bad.

The reflection I do and would like to share with you is: Look in memory for the phrases you heard as a child regarding money. It’s like building a family tree for money with both ends of the family and seeing the influences they both have in building your financial behavior. Now that you have identified the good and bad influences, try to understand their behavior.

When you realize what money triggers in you, you can gradually change your default reaction and create more positive and healthy emotions.

You move from the first, emotional, to the second, rational. And this is where good decisions live.

we will try?

Good investments!

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