Cunhaporanga produces content about her daily life in the village and has already amassed over 6.5 million followers on TikTok and over 500,000 on Instagram. Photo: Catalonia Films
“We have our own culture and customs and we ask people to appreciate that more. We are indigenous peoples and we are here to live,” he says. Mira Gomez Godinho22, known online as India Konpuranga. With over 6.5 million followers tik tokShe succeeded online by sharing her family’s routine in the indigenous community of Tatuyo, Amazonas.
For Cunhaporanga, the India Daywhich is generally celebrated on Tuesday, April 19, must be accompanied by awareness – awareness Throughout the year the importance of indigenous cultures. For her, this Appreciation It comes through knowledge, something she has heralded on her social networks, showing her daily life in the village to her audience.
A video from Cunhaporanga showing a dish containing typical foods from the community, including a caterpillar called Mochiva, has already garnered nearly 32 million views. In other cases, the young woman also shares traditional props and rituals and free time with her family.
cunhaporanga_oficial Reply to @anasantos1422 when they ask me what I eat that’s what I’m talking about #indígenass #foryou #tiktokindígena #tatuyosforever #wananosforever ♬ Original audio – Jūgoa
Cunhaporanga did not always have the means to produce digital content. The village of Tatuyo, located on the banks of the Rio Negro river, in the Amazon jungle, only began to access the Internet in 2019, through HughesNet, a satellite broadband Internet service from Hughes do Brasil that seeks to provide connectivity and communication to subscribers in regions of regions remote from the country.
The inauguration took place after the young woman’s father requested the service, out of the difficulty involved in the lack of network in the studies of the tribe’s children and adolescents. According to Cunhaporanga, the teachers gave homework, but the students were not able to do the necessary research for the activities using only the books they had at home.
With this, the president called the company, which installed the antennas that made it possible to use Wi-Fi. For Rafael Guimarães, president of Hughes do Brasil, the service helps connect villages like Tatuyo with the rest of Brazil.
We contribute to digital inclusion in the countryside, in small traditional communities and even in indigenous reserves. A strong indication of this inclusion is that today, for nearly 70% of our subscribers, we are the first Internet service they have access to,” he explains.
The indigenous community of Tatuyo is located in the Amazon rainforest, on the banks of the Rio Negro River. Photo: Catalonia Films
Cunhaporanga points out that the internet has not only made school life easier. “Previously, the lack of communication was very difficult, not only among our community, but with all the neighbors in the countryside who had difficulties when they had an accident or felt ill,” he recalls.
“Nowadays, through the internet, you can make a call and talk to the emergency room or hospital to go get someone who is sick or needs some help. This has been a feature that we have achieved through community access to the internet,” he adds.
success on social networks
With the connection came the desire to understand how digital media works. “We ended up being interested and curious about social media. Often times, visitors were reaching out to our community and wanting us to show more of our culture through them,” says Cunhaporanga.
From this she created her TikTok profile. The first video was posted at the beginning of the COVID-19 pandemic, when visits to the village decreased and some of the community’s income-generating activities, such as handicrafts, were affected.
Gradually, Cunhaporanga began to share the customs of the Tatuyo community. In one of the first viruses, the Mochiva larva appears and shows that they eat food with flour. The videos piqued the interest of many and viewers began to comment on the posts, demanding more curiosity and clarifications about the life of the original woman.
cunhaporanga_oficial Do you have the guts to eat palm larvae? #tiktok #geraçãotiktok #tiktokindígena #foryou #viral #stayathome #juntosvamosvencer ♬ original sound – Jūgoa
“I think my profile has been successful because I share everything with them. I tell our stories, show our daily lives, make crafts, and work on the cassava farm. I always try to share every moment with them and show a little bit of our culture,” she explains.
The importance of sharing indigenous culture
The presence of the tribe in the networks even helped to improve the quality of life of the inhabitants. Cunhaporanga explains that access to clean water was very difficult in the community, but, through the internet, they raised funds to realize their dream of building an artesian well, which is currently in operation.
Additionally, she points out, sharing Tatoyo culture online is important because it can bring knowledge to people who tend to treat indigenous peoples strangely. “It is important that we survive ten years from now to tell and continue to show our customs and stories and talk about our roots without fear,” he says.
She also says that she strives to be a role model for other Indigenous communities: “Just like I do, I share my Tatoyo culture, I want other people to also be able to see the content I post and that they also value their culture and show it to others to the world.”
Cunhaporanga notes that he only shares the habits of his race. The cultural diversity among indigenous peoples is very large and social networks are full of content creators who share their traditions, like her. Watch other influencers to follow:
- Kay GuajaraIndigenous to the Guajajara ethnic group, Coletivo Azorho is a singer, songwriter, actress, and author.
Join the indigenous peoples in defending the land. The cold you are in today will be one of the imbalances that will intensify from now on.
♬ Original Son – Yakari
- Marie Guajara: He also belongs to the Guajara ethnic group, and produces informative and educational content on the indigenous issue.
mariguajajara If they used it before to reduce us, today we make it our pride #viral #paravoce ♬ Stay automatically – Tik Toker
- Christian Wario: Of the Fulni-ô ethnicity, he creates hilarious videos to break down prejudiced perceptions about the issue.
@cristianwariu it’s resumed! #indigenasbrasil #indigena #rockinrio2022 #rap #xama #rock #rapnacional #news ♬ Sunset Lover – Petit Biscuit
* Trainee under the supervision of Charles Moraes