The pandemic caused the pet market to explode. The sector is expected to earn R$52 billion this year. Brazil is the sixth global market

Trapped in their homes, frightened by the prospect of contamination and with no way to share that pain, Brazilians took to the streets and adoption companies to search for a pet to help them weather the months of isolation.

Two years later and with activities back to normal, pet care increased in the country. A survey conducted by the Brazilian Institute of Pets (IPB), which was launched at the beginning of the month, showed a 27% increase in sales in 2021 for products, services and companies in this sector, reaching R$52 billion.

It was such an extraordinary movement of sympathy that another study, Euromonitor International, put Brazil a step further in the rankings, and cemented itself as the sixth largest pet market in the world.

The country is already the world’s second largest market for dog food (34 million in 2018, according to Pet Brasil) and the third largest for pet food, after the United States and China. It is a market that has yet to be discovered.

The movement of this segment also shows an optimistic scenario for SME investment in the region, where data from the IPB still indicates that 48% of the market, especially the sales segment, is led by micro-entrepreneurs.

Pet Products Franchise Market – DODDI DISCLOSURE

They range from specialized shower and personal care franchises by application in Brazil to insurance and health plans.

According to data from Susep (Private Insurance Supervisory Authority), insurers offering this type of plan earned R$14.8 million in products ranging from simple health insurance to risk of loss and kidnapping.

Doggi originated in 2021, during the Covid-19 pandemic, and has grown in the sector seeking to meet the need to bring convenience and ease into the everyday lives of dog teachers.

According to Rodolfo Calvo, founder of Doggi and CPO, the sector needs differentials that meet the needs of those who need services for animals. “Most players in the field have not had an app that makes it easy to schedule services, and there has rarely been the option to schedule multiple cares on the same day.

In 2020, Brazil’s pet market earned R$40.8 billion, ranking as the third most driven country in the sector in the world. This year, it is estimated to approach R$52 billion.

It is far beyond the market for feed, vaccines and medicines. According to the International Union for the Protection of Animals (UIPA), the demand for pet adoptions increased by 400% during the first months of the pandemic.

To mitigate the social isolation caused by the Covid-19 pandemic, there has been an increase in pet adoptions among Brazilians. The direct result of this behavior is increased spending on the care of these pets.

in Brazil. Between 2020 and 2021, there was a jump of 129%. The information is from Local View 2022, a study conducted by Kantar, the leading data, insights and consulting firm.

With the arrival of a new companion, families had to adapt their budgets. Households with pets started spending less on food indoors (34%) than those without pets (37%). They also allocated a lower amount for utility costs – 13% against 14%.

The supply chain for services ranges from basic animal care, such as bathing, grooming – in the case of dogs – and animal hotels, to medical care, recreational services and many other services that can aid in animal health and well-being.

The increasing demand for care and services is not being met by the major retailers and, therefore, the small entrepreneur emerges to meet the needs of the animal and its owner.

According to a survey conducted by Sebrae in 2021, the number of individual micro-entrepreneurs (MEIs) in the pet market grew 46% in the second half of last year. The SME sector alone grew by 39% in the same period, reaching 80,000 companies across the country.

George Ebel, from PETParker Pet Homes & Travel Gear – disclosure

This movement ended with the realization of the importance of animals in the social lives of customers in earnest to widen the way for more relationships and sales. This is linked to a cultural shift around the role of pets in the family.

Another study by the analytics firm Decode revealed that the hotel and tourism industries have done an interesting job in this regard, opening their doors to household pets.

If searches for terms like “pet-friendly hotel” increased by 238% when making an online reservation, the phrase “how to take a dog on a plane” in search engines increased by 170% between 2020 and 2021.

But not everything is going well. In Brazil there are about 30 million abandoned animals annually. The scary data is from the World Health Organization (WHO), and it shows how harsh this fact can be for dogs and cats. Against abandonment, the total for NGOs and shelter institutions now stands at 370.

In Brazil, Organnact, a company that has been in business for over 30 years and has been providing supplements, started the Ciranda de Carinho project. The project has allocated one million Brazilian reais worth of products, has already assisted enterprises in 152 cities in Brazil and provided about ten thousand products, most of which are supplements. Supplementation is a way to provide more safety for animals, and therefore caregivers.

“We understand that as a brand we are committed to providing the resources and tools to reduce the difficulties and hurdles that caregivers face,” explains Nathália Tonet, Organnact’s Director of Marketing.

Image / Pixabay
Check feeding tips for your pet – Image / Pixabay

Leave a Comment